Influencer Marketing Trends
Posted: Thu Dec 26, 2024 9:37 am
For 2024, marketing trends will not leave out new technologies or influencer marketing. In fact, it is estimated that companies around the world will invest around 20 billion dollars in influencer marketing in this new year.
While for brands and companies having content creators for the communication and dissemination of messages or campaigns will be one of the strong trends of 2024, the truth is that the jiangxi mobile phone numbers database use and development of the tools provided by new technologies will highlight their role in the creation of successful strategies in influencer marketing.
This is how Alexander Frolov, CEO & Cofounder of the influencer marketing platform HypeAuditor , has shared an article where he explains the 5 trends in influencer marketing that will dominate this new year and that companies should not fail to take into account:
Influencers are now their own brand
Every year, influencer marketing becomes more and more professional, to the point that in recent years content creators have become their own brands. Since their recognition, with a defined audience and a loyal community, influencers make that leap to become entrepreneurs and create their own brands.
Influencers have thus shown that they no longer depend solely on brand collaborations or deals to survive, as they did before. Brands or companies that want to invest in an influencer marketing strategy must therefore be aware of and recognise the balance of power that now exists, so companies must make an increasing effort to achieve genuine and creative collaborations that work equally for both parties.
While for brands and companies having content creators for the communication and dissemination of messages or campaigns will be one of the strong trends of 2024, the truth is that the jiangxi mobile phone numbers database use and development of the tools provided by new technologies will highlight their role in the creation of successful strategies in influencer marketing.
This is how Alexander Frolov, CEO & Cofounder of the influencer marketing platform HypeAuditor , has shared an article where he explains the 5 trends in influencer marketing that will dominate this new year and that companies should not fail to take into account:
Influencers are now their own brand
Every year, influencer marketing becomes more and more professional, to the point that in recent years content creators have become their own brands. Since their recognition, with a defined audience and a loyal community, influencers make that leap to become entrepreneurs and create their own brands.
Influencers have thus shown that they no longer depend solely on brand collaborations or deals to survive, as they did before. Brands or companies that want to invest in an influencer marketing strategy must therefore be aware of and recognise the balance of power that now exists, so companies must make an increasing effort to achieve genuine and creative collaborations that work equally for both parties.