7 tips to get replies from PPC Advertisers [Cold email teardown]
Posted: Wed Dec 04, 2024 3:12 am
Getting a response from Pay Per Click advertisers can be a daunting task.
But fear not, with the right strategies, you can increase your chances of getting a reply.
In this Cold Email Teardown, Estefa Calvo, CEO of Naked Sales, lead generation agency, reviews and rewrites a cold email targeting dentists to help them promote their clinics through Pay Per Click Ads.
Let’s dive into the tips that Estefa has to offer!
The cold email
Email mistakes to avoid
1. Not being honest
Avoid saying repetitive phrases such as “I stumbled across”. It’s ok to show you were looking intentionally for your prospect to help them out.
2. Being generic
Because there aren’t niche keywords related to the prospect’s industry, this email feels generic and like it was sent in bulk.
3. Fluffy information
Don’t waste email spacing introducing yourself.
Instead, you can link your important information in your cold email signature.
4. Making assumptions
People don’t like to feel judged, which can push them away from armenia phone number list responding instead of booking a meeting with you.
6. Excessively long emails
Prospects are skimming their inboxes. Sending long paragraphs makes it hard to understand why they should keep reading.
The new and improved cold email
This is how Estefa would rewrite this cold email to open new sales opportunities for her clients:
Subject line: Hey I have an idea for {{Company}} Buongiorno {{Firstname}}, I saw you’re running ads on facebook, I assume you’re looking to secure new patients as the team continues to grow? Not sure what your experience advertising is so far, what we hear from most clinic owners is ads aren’t profitable anymore isappointed_relieved: Our experience is quite the opposite. As an agency, we’ve helped +50 clinics get +100 qualified leads every month with instant forms (a specific type of ad). Think this could help your team? Happy {{day} {{Name}} {{URL}} Scaling Dental Clinics with Paid Ads since 2020
What makes this cold email convert?
1. Pattern interrupt
The greeting in another language shows the sender’s personality and catches prospects’ attention.
2. Researched fact
The intro proves that the person reaching out researched the prospect. This makes the rest of the email content seem more relevant.
3. Highlighted pain point
Show you understand your prospects’ struggles which helps you build trust around your solution.
4. Social proof
Add numbers as social proof to build credibility and stand out from competitors.
5. Interest-based CTA
Instead of asking for a call or meeting in the first email, aim to get a reply and confirm interest.
But fear not, with the right strategies, you can increase your chances of getting a reply.
In this Cold Email Teardown, Estefa Calvo, CEO of Naked Sales, lead generation agency, reviews and rewrites a cold email targeting dentists to help them promote their clinics through Pay Per Click Ads.
Let’s dive into the tips that Estefa has to offer!
The cold email
Email mistakes to avoid
1. Not being honest
Avoid saying repetitive phrases such as “I stumbled across”. It’s ok to show you were looking intentionally for your prospect to help them out.
2. Being generic
Because there aren’t niche keywords related to the prospect’s industry, this email feels generic and like it was sent in bulk.
3. Fluffy information
Don’t waste email spacing introducing yourself.
Instead, you can link your important information in your cold email signature.
4. Making assumptions
People don’t like to feel judged, which can push them away from armenia phone number list responding instead of booking a meeting with you.
6. Excessively long emails
Prospects are skimming their inboxes. Sending long paragraphs makes it hard to understand why they should keep reading.
The new and improved cold email
This is how Estefa would rewrite this cold email to open new sales opportunities for her clients:
Subject line: Hey I have an idea for {{Company}} Buongiorno {{Firstname}}, I saw you’re running ads on facebook, I assume you’re looking to secure new patients as the team continues to grow? Not sure what your experience advertising is so far, what we hear from most clinic owners is ads aren’t profitable anymore isappointed_relieved: Our experience is quite the opposite. As an agency, we’ve helped +50 clinics get +100 qualified leads every month with instant forms (a specific type of ad). Think this could help your team? Happy {{day} {{Name}} {{URL}} Scaling Dental Clinics with Paid Ads since 2020
What makes this cold email convert?
1. Pattern interrupt
The greeting in another language shows the sender’s personality and catches prospects’ attention.
2. Researched fact
The intro proves that the person reaching out researched the prospect. This makes the rest of the email content seem more relevant.
3. Highlighted pain point
Show you understand your prospects’ struggles which helps you build trust around your solution.
4. Social proof
Add numbers as social proof to build credibility and stand out from competitors.
5. Interest-based CTA
Instead of asking for a call or meeting in the first email, aim to get a reply and confirm interest.