Mobile consumption makes Euro 2024 a prime target
Posted: Thu Dec 26, 2024 8:00 am
Get ready to make a winning play in mobile marketing! With Euro 2024 on everyone’s lips, the stage is set for an exciting spectacle of footballing brilliance – and your app can be right in the middle of the action.
Euro 2020 attracted record-breaking attention, with an impressive cumulative total of 5.2 billion viewers and 328 million for the final alone . With fans increasingly glued to their kuwait mobile phone numbers database smartphones for live updates and content, the action extends far beyond the stadium – and mobile advertisers are taking notice. This represents a golden opportunity for brands to leverage advertising from mobile manufacturers including Xiaomi, Huawei, Oppo, Vivo, OnePlus, Realme and Transsion. By connecting with the passionate Euro 2024 audience, brands can drive user acquisition through targeted app promotions or branding campaigns during the event.
In addition to the 5.2 billion cumulative viewers and 328 million for the final between Italy and England, Euro 2020 attracted an average of 100 million viewers per match and a unique audience of 1.9 billion across 229 territories and 137 broadcasters, making it a truly global phenomenon.
With 1 in 5 sports fans worldwide using mobile apps to follow sports ( YouGov 2023 ), Euro 2024 represents a major advertising opportunity , especially with widespread access through free streaming apps in Europe, such as RTVE in Spain.
Euro 2020 attracted record-breaking attention, with an impressive cumulative total of 5.2 billion viewers and 328 million for the final alone . With fans increasingly glued to their kuwait mobile phone numbers database smartphones for live updates and content, the action extends far beyond the stadium – and mobile advertisers are taking notice. This represents a golden opportunity for brands to leverage advertising from mobile manufacturers including Xiaomi, Huawei, Oppo, Vivo, OnePlus, Realme and Transsion. By connecting with the passionate Euro 2024 audience, brands can drive user acquisition through targeted app promotions or branding campaigns during the event.
In addition to the 5.2 billion cumulative viewers and 328 million for the final between Italy and England, Euro 2020 attracted an average of 100 million viewers per match and a unique audience of 1.9 billion across 229 territories and 137 broadcasters, making it a truly global phenomenon.
With 1 in 5 sports fans worldwide using mobile apps to follow sports ( YouGov 2023 ), Euro 2024 represents a major advertising opportunity , especially with widespread access through free streaming apps in Europe, such as RTVE in Spain.