Probably the most well-known email marketing platform
Posted: Thu Dec 26, 2024 6:57 am
By now you should be convinced that above-the-fold content gets the most views, but then there’s the question of what to include above the fold? Should you include a “Buy Now” button and hope to increase your sales?
The answer may not be that simple. Popular kazakhstan mobile phone numbers database websites with famous products could see an increase in sales if they encourage purchases above the fold.
For example, MailChimp recommends “choosing a plan” above the fold on their homepage.
This is while most of their email marketing platforms encourage signing up for a free trial or offer more information about their features. Most business websites find it more reasonable to include CTAs that encourage visitors to enter their funnel as leads or learn more about their products.
In a study I did on the homepage elements of major companies' homepages, I found that the most commonly used CTA types by these websites were the "Learn More" type (including learn more, watch now, learn more, read more) and the "sample" type (sign up for free, download, start a free trial, etc.).
Chanty makes good use of the above-the-fold space on its homepage. I reached out to Anastasia Matveyeva, Saloma ’s marketing director , and asked her to explain the dynamics of its above-the-fold space:
The answer may not be that simple. Popular kazakhstan mobile phone numbers database websites with famous products could see an increase in sales if they encourage purchases above the fold.
For example, MailChimp recommends “choosing a plan” above the fold on their homepage.
This is while most of their email marketing platforms encourage signing up for a free trial or offer more information about their features. Most business websites find it more reasonable to include CTAs that encourage visitors to enter their funnel as leads or learn more about their products.
In a study I did on the homepage elements of major companies' homepages, I found that the most commonly used CTA types by these websites were the "Learn More" type (including learn more, watch now, learn more, read more) and the "sample" type (sign up for free, download, start a free trial, etc.).
Chanty makes good use of the above-the-fold space on its homepage. I reached out to Anastasia Matveyeva, Saloma ’s marketing director , and asked her to explain the dynamics of its above-the-fold space: