You should focus on open-ended questions, and here’s how to construct them:
Posted: Tue Dec 24, 2024 9:11 am
Ask the interviewee about the time before they were using your product/service. Let them describe their pain-points, challenges, and related emotions.
Question how your solution helped them solve their pain points and how it was working with you, from both their professional and personal perspective.
Ask about their satisfaction after using your solution and student data what’s changed for the better in their lives/businesses.
Ask whether they would use your services/products again or recommend your company to their professional and personal circles.
Invite them to add anything extra they wish to say.
Finally, do not use scripted questions because they can hinge spontaneity of the testimonial. Your questions should also be designed to answer “the whys” behind the customer’s story. For example — “Why did you decide to sign up for our service at that time?”
3. Choosing and testing the equipment
customer testimonial video equipment
When choosing the equipment you should consider a high-quality one with additional perks (if possible) for video and audio recording. You should also consider using a 2-camera setup for the best versatility of recording.
To create a fully professional recording make sure to have:
Question how your solution helped them solve their pain points and how it was working with you, from both their professional and personal perspective.
Ask about their satisfaction after using your solution and student data what’s changed for the better in their lives/businesses.
Ask whether they would use your services/products again or recommend your company to their professional and personal circles.
Invite them to add anything extra they wish to say.
Finally, do not use scripted questions because they can hinge spontaneity of the testimonial. Your questions should also be designed to answer “the whys” behind the customer’s story. For example — “Why did you decide to sign up for our service at that time?”
3. Choosing and testing the equipment
customer testimonial video equipment
When choosing the equipment you should consider a high-quality one with additional perks (if possible) for video and audio recording. You should also consider using a 2-camera setup for the best versatility of recording.
To create a fully professional recording make sure to have: