Why should I register a trademark?
Posted: Tue Dec 24, 2024 6:16 am
However, before proceeding with the actual registration of the trademark, we advise customers to rely on professionals to carry out further, more in-depth analyses, such as prior art checks, both of identity and similarity, to avoid that the chosen naming may be similar to others already existing on the market, opening the way to possible future disputes. In fact, we remind you that, technically, it is possible to register a trademark even without carrying out any prior art checks but, obviously, at the customer's own risk!
At this point in the article, you may be wondering: “ but if registering a trademark is so complicated, why should I do it? It's not mandatory? ”
Obviously, you are free not to register the name of your brand or product. However, be aware that if you don't, you may
discover in the future that there was already a registered belarus telegram data trademark identical, or very similar to yours. This can damage you, both by creating difficulties in building your own strong and distinctive brand identity, and on a legal level, because the legitimate owners of the trademark could prevent you from using yours, destroying all the work done
expose yourself to future risks , for example because a competitor could register the trademark, which is technically free, and exploit to his advantage the brand reputation that you have worked hard to build, when not placing counterfeit products on the market. At this point, without a registered trademark it is much more difficult to assert your positions.
So, only by choosing a name free from legal constraints will you be able to allow your brand to spread its wings and transform into a wonderful butterfly, er, I meant a registered trademark .
How we work: the process of creating your brand naming
Detailed Brief : The more information you provide us, the less generic our proposals will be.
Verified Proposals : Each name proposal we present has already passed an initial screening, through research on international databases.
Detailed Rationales : We provide detailed explanations as to why each name was proposed, from a concept, meaning, and phonetic standpoint.
Prior art searches and trademark registration : once a shortlist of eligible proposals has been defined, we invite you to carry out the necessary prior art searches, using professionals in the sector. If you wish, we can manage this process for you, in collaboration with a leading company in the Intellectual Property sector.
Logo creation : we are a creative agency, not freelance copywriters. We can also take care of the graphic part, creating a logo that best represents your new name, as well as building a complete brand identity, declined on different communication materials.
Learn more about the brand naming process by reading this in-depth article.
At this point in the article, you may be wondering: “ but if registering a trademark is so complicated, why should I do it? It's not mandatory? ”
Obviously, you are free not to register the name of your brand or product. However, be aware that if you don't, you may
discover in the future that there was already a registered belarus telegram data trademark identical, or very similar to yours. This can damage you, both by creating difficulties in building your own strong and distinctive brand identity, and on a legal level, because the legitimate owners of the trademark could prevent you from using yours, destroying all the work done
expose yourself to future risks , for example because a competitor could register the trademark, which is technically free, and exploit to his advantage the brand reputation that you have worked hard to build, when not placing counterfeit products on the market. At this point, without a registered trademark it is much more difficult to assert your positions.
So, only by choosing a name free from legal constraints will you be able to allow your brand to spread its wings and transform into a wonderful butterfly, er, I meant a registered trademark .
How we work: the process of creating your brand naming
Detailed Brief : The more information you provide us, the less generic our proposals will be.
Verified Proposals : Each name proposal we present has already passed an initial screening, through research on international databases.
Detailed Rationales : We provide detailed explanations as to why each name was proposed, from a concept, meaning, and phonetic standpoint.
Prior art searches and trademark registration : once a shortlist of eligible proposals has been defined, we invite you to carry out the necessary prior art searches, using professionals in the sector. If you wish, we can manage this process for you, in collaboration with a leading company in the Intellectual Property sector.
Logo creation : we are a creative agency, not freelance copywriters. We can also take care of the graphic part, creating a logo that best represents your new name, as well as building a complete brand identity, declined on different communication materials.
Learn more about the brand naming process by reading this in-depth article.