Why choosing a date is important in a communication strategy
Posted: Tue Dec 24, 2024 6:15 am
Choosing a date for the launch of a product, a service phone number library or for your various business strategies is one of the crucial points that we all face. The question is to know WHEN is the best time. In communication strategy, one of the axes of preparation is the establishment of a communication plan. In this communication plan, we set deadlines, but also we visualize a plan of actions that we wish to respect.
Many communication specialists will say that it is important to establish a calendar and choose your dates carefully. The goal is to have maximum visibility and therefore to have maximum return on investment. Let's take a simple example. Does Haagen Daz have a real interest in accessing their communication strategies in the middle of January?
The answer, you all know it, so what is important in choosing a date? The season, surrounding events, historical dates? These are all questions that we will raise through three axes:
Content marketing and establishing an editorial calendar
The event for choosing an optimal date
Advertising the image of your actions through the media.
In the digital age, implementing an inbound marketing strategy is a must to stand out from the competition. Indeed, the fashion in marketing and communication for several years has been to monopolize the first Google results. SEO is the central pillar of all digital strategies and it allows you to gain digital market share. Therefore, establishing an editorial calendar must be thought out and built around a date logic.
For example, if we talk about marketing trends for 2019, when will it be wise to broadcast it? The article highlights a temporality as well as an influence. There are therefore possibilities which are:
End of 2018 (between the end of November and before the Christmas holidays) to be able to be a trend setter.
Early 2019, because it corresponds to an expectation that your customers can potentially ask themselves at that time. With social networks you will be able to respond in real time to customer requests.
If you publish it in March or April, marketing trends will already be well established and you will therefore be covering the subject well after the competition. Choosing the publication dates of your articles must therefore respond to:
A calendar logic
At events such as the Blend Web Mix that we attended
New trends detected on social networks
Therefore, planning dates for your content marketing strategy is based on the environment of your industry. Choosing the right dates is a major asset of your strategy because content distributed over a good period will bring you more leads. But be careful, like all inbound and content marketing strategies, rely on the dates and key questions of your customers.
Many communication specialists will say that it is important to establish a calendar and choose your dates carefully. The goal is to have maximum visibility and therefore to have maximum return on investment. Let's take a simple example. Does Haagen Daz have a real interest in accessing their communication strategies in the middle of January?
The answer, you all know it, so what is important in choosing a date? The season, surrounding events, historical dates? These are all questions that we will raise through three axes:
Content marketing and establishing an editorial calendar
The event for choosing an optimal date
Advertising the image of your actions through the media.
In the digital age, implementing an inbound marketing strategy is a must to stand out from the competition. Indeed, the fashion in marketing and communication for several years has been to monopolize the first Google results. SEO is the central pillar of all digital strategies and it allows you to gain digital market share. Therefore, establishing an editorial calendar must be thought out and built around a date logic.
For example, if we talk about marketing trends for 2019, when will it be wise to broadcast it? The article highlights a temporality as well as an influence. There are therefore possibilities which are:
End of 2018 (between the end of November and before the Christmas holidays) to be able to be a trend setter.
Early 2019, because it corresponds to an expectation that your customers can potentially ask themselves at that time. With social networks you will be able to respond in real time to customer requests.
If you publish it in March or April, marketing trends will already be well established and you will therefore be covering the subject well after the competition. Choosing the publication dates of your articles must therefore respond to:
A calendar logic
At events such as the Blend Web Mix that we attended
New trends detected on social networks
Therefore, planning dates for your content marketing strategy is based on the environment of your industry. Choosing the right dates is a major asset of your strategy because content distributed over a good period will bring you more leads. But be careful, like all inbound and content marketing strategies, rely on the dates and key questions of your customers.