Email marketing + SMS marketing
Posted: Mon Dec 23, 2024 9:50 am
The advantages of email as a channel are clear, so why not combine both mediums to further optimize your communications?
The messages you send via email can be informative, promotional, to offer a buy consumer email database discount or something new about your brand. However, many times, due to lack of time, users cannot read all the emails.
So, how can you remind your users of those irresistible promotions? Or that countdown to buy a product? With a simple SMS.
2.- Short and clear messages
custom sms
The messages you write should be short, since users will read only what they need from a device. This reduction in your texts will allow you to save costs, which is beneficial for the company. But the most important factor is clarity in reading them. If you send short messages, users will understand the content more easily with just one glance.
3.- The relevant always comes first
example of personalized sms
In relation to the previous point, for an SMS to be clear and reach the audience, the most important thing has to come first. The order of the content greatly influences the user's decision to convert or not.
Therefore, try to include keywords at the beginning and in the subject of the message. This way, the user will not even need to open the message to understand the essential part of that brand communication.
4.- Create a more complete database
custom sms
If you take advantage of this mobile strategy, you will be able to enrich your database with new information. A good way to get these phone numbers is by inserting online forms in your digital spaces or updating the ones you already have with the new data .
You can also use SMS to ask your customers for other ways to communicate the latest news and exclusive offers. This way, you will be able to complete your online marketing campaigns. And you will achieve a more effective database for your future campaigns.
5.- Segment your audience
Once you have a more complete database, you will be able to communicate with a more segmented audience and send more targeted messages.
You can segment your audience based on their interests and tastes, lifestyles, gender, age, location or needs. This will make your communications more effective, as you will be certain that your customers are really interested in that content.
You can also make decisions about the time you send your messages. Not all users read SMS at the same time. Knowing this data in advance will help you achieve better results and increase the performance of each of your messages.
6.- Include a call to action
Toys'r'us personalized SMS
The messages you send via email can be informative, promotional, to offer a buy consumer email database discount or something new about your brand. However, many times, due to lack of time, users cannot read all the emails.
So, how can you remind your users of those irresistible promotions? Or that countdown to buy a product? With a simple SMS.
2.- Short and clear messages
custom sms
The messages you write should be short, since users will read only what they need from a device. This reduction in your texts will allow you to save costs, which is beneficial for the company. But the most important factor is clarity in reading them. If you send short messages, users will understand the content more easily with just one glance.
3.- The relevant always comes first
example of personalized sms
In relation to the previous point, for an SMS to be clear and reach the audience, the most important thing has to come first. The order of the content greatly influences the user's decision to convert or not.
Therefore, try to include keywords at the beginning and in the subject of the message. This way, the user will not even need to open the message to understand the essential part of that brand communication.
4.- Create a more complete database
custom sms
If you take advantage of this mobile strategy, you will be able to enrich your database with new information. A good way to get these phone numbers is by inserting online forms in your digital spaces or updating the ones you already have with the new data .
You can also use SMS to ask your customers for other ways to communicate the latest news and exclusive offers. This way, you will be able to complete your online marketing campaigns. And you will achieve a more effective database for your future campaigns.
5.- Segment your audience
Once you have a more complete database, you will be able to communicate with a more segmented audience and send more targeted messages.
You can segment your audience based on their interests and tastes, lifestyles, gender, age, location or needs. This will make your communications more effective, as you will be certain that your customers are really interested in that content.
You can also make decisions about the time you send your messages. Not all users read SMS at the same time. Knowing this data in advance will help you achieve better results and increase the performance of each of your messages.
6.- Include a call to action
Toys'r'us personalized SMS