real customer stories, and positive brand mentions. Keep the call-to-action above the fold Hold onto your audience’s attention as soon as they give it to you by keeping your email calls-to-actions (CTAs) above the fold. In other words, make sure your CTAs stay visible as subscribers scroll down your email. email marketing content best practices When constructing your CTAs, keep them simple and specific, so there’s no confusion.
For instance, “sign up here”, “claim your discount”, or “grab your free trial”. Maintain the text-to-image ratio Did you know that image-heavy emails without enough text can trigger spam filters? That’s why it’s critical to morocco mobile number maintain a / text-to-image ratio when creating your email content. The good news? If your email has characters or more, you can ignore this advice. In this case, your content-to-image ratio does not affec
rate. email marketing content best practices TL;DR: As long as your emails have or more characters, it doesn’t matter how many images you add. Include a clear unsubscribe button Make sure all of your email marketing content includes a clear, easy-to-find unsubscribe link. It may seem counterproductive, but this is an important email content practice as it respects your recipients' autonomy and reduces the chance of your emails being marked as spam. You can make the unsubscribe process simple and hassle-free by including a quick link
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