”Here we are two decades later, and
Posted: Mon Dec 23, 2024 9:24 am
..StoriesResourcesTopicsResearch InsightsTraining & EducationEventsContent Management and Strategy: A Disruptive Change We Need [New Research]by Robert Rose| Published: May , | Trends and Research“These are scary times for managers in companies.”Twenty years ago, almost to the day, business strategist, author, and professor Clayton Christensen wrote those words to describe what was happening with the global economic crisis of the dot-com boom and globalization. In the introduction to the piece, he warns that before managers “rush into the breach, (they) must understand precisely what types of change the existing organization is capable and incapable of handling.
we’re feeling the exact same thing.These are scary times switzerland number for whatsapp for marketers – especially those who create and manage content for their business. Content is communication. And during a crisis, this is the time when a consistent, trusted, and valuable approach to communication is critical. There is little room for error, the pressure is high, and we often must improvise to make our resources, processes, and capabilities with technology and tools work in our favor.
A crisis such as the one we’re in now is the textbook example of what Clayton would describe as a disruptive change – one that feeds the need for fast and intelligent innovation so we can manage our way through it.This crisis is a disruptive change that feeds the need for fast and intelligent innovation, says @Robert_Rose paraphrasing @claychristensen via @cmicontent. #researchShare on XContent strategy is change(ing)The strategy of business content is, by definition, change. The entire function of strategic content marketing is focused on:Monitoring and evolving your communications to demonstrate that you align with your customer’s valuesManaging and adapting your investment and resources to deliver valuable content in context and at scaleMeasuring cross-functional efforts to ensure that you continue to deliver value to your audiences.
we’re feeling the exact same thing.These are scary times switzerland number for whatsapp for marketers – especially those who create and manage content for their business. Content is communication. And during a crisis, this is the time when a consistent, trusted, and valuable approach to communication is critical. There is little room for error, the pressure is high, and we often must improvise to make our resources, processes, and capabilities with technology and tools work in our favor.
A crisis such as the one we’re in now is the textbook example of what Clayton would describe as a disruptive change – one that feeds the need for fast and intelligent innovation so we can manage our way through it.This crisis is a disruptive change that feeds the need for fast and intelligent innovation, says @Robert_Rose paraphrasing @claychristensen via @cmicontent. #researchShare on XContent strategy is change(ing)The strategy of business content is, by definition, change. The entire function of strategic content marketing is focused on:Monitoring and evolving your communications to demonstrate that you align with your customer’s valuesManaging and adapting your investment and resources to deliver valuable content in context and at scaleMeasuring cross-functional efforts to ensure that you continue to deliver value to your audiences.