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Choose the right template for your brand
With this selection of email marketing and newsletter templates you can cover all kinds of topics because they cover a wide variety of business sectors from “ hospitality ” to “ arts and entertainment ”. All of this can be combined with the easy use of the tool itself.

Therefore, you will be able to create a mass mailing in just a few minutes. You will create visually striking and attractive emails to attract your users, which you might not be able to do otherwise if you do not have experience in email design.

3.- Schedule the days and times to send campaigns
calendar-set-email-social

In addition to all this, email marketing tools will allow you to schedule days and times to send campaigns. In addition, you can schedule emails in segmented blocks as shown above. And the tool will take care of the rest.

4.- A/B Test: Campaign Optimizer
A/B Testing

If you want to optimize your email marketing campaigns, A/B testing is perfect for finding out what works. It's a very simple methodology that you can implement, all you need is a little organization, consistency, and discipline.

With these tests, you can improve every element of your marketing campaigns until you are sure you are publishing the most appropriate content at the perfect time.

5.- You automate the management of unsubscribes and bounces
bounce rate

Responsible management of database permissions is vital for your email marketing efforts. MDirector's email marketing software offers you unsubscribe management for all emails sent. It also allows you to automatically process bounces.

You will have access to MDirector's advanced reporting system and detailed information on unsubscribe and bounce management. In addition, as a marketing manager, you will have access to a simple and visual control panel. Here you can consult all this information and feedback from your users.

You will have access to all the information, both raw data and reports, and you will be able to easily export them to CSV or Excel.

6.- You can generate a subscription form
subscription form

In MDirector you have 3 options:

If you already have a form on your website, you can include a few lines of code so that all your subscriptions are automatically registered in MDirector.
In case you don't have a form you can create a simple form.
You can customize this form with your logo, texts and other information. Once created, you must add a link from your website to MDirector.
The best option is to use Landing Optimizer , the landing page generator with which you can create specific pages with very effective subscription forms.

7.- You use filters in the tools to send segmented campaigns
segmentation-users

Another benefit you can count on is that you can use filters to send emails in batches. In the tools for sending segmented campaigns, you select which people will receive your emails, according to their age, location, sex, etc. You can segment your campaigns through pre-established filters.

You can also use a segmented email block list to promote content and special offers to people you think might be potential customers.

For example, imagine you are a high-end footwear company and you want to connect business to business mailing lists poland with influential women interested in fashion by offering them a fashion collection for the next season that is also downloadable.

8.-
email-marketing.reports

After sending the emails in batches, you will have reports on the most important aspects at your disposal. This is vital for evaluating how your campaign has gone.

It is important to know how many people opened it, the number of clicks obtained on each link, how many people want to stop receiving your emails, how many forwarded your email, etc.

All of this will help you to carry out an analysis of the results of the campaign sent and to know what you have to improve for the next sending.

9.- You can create new segments
segments

The segments automatically created by MDirector that will make your work easier are the following:

Landing – Visiting User. This includes all users who land on one of your pages where you have integrated the pixel or code fragment.
Landing – Registered User. This includes all users who land on your thank you page where you have integrated the pixel or code snippet.
Email – Email Opens. Users who have opened a specific email sent from the MDirector Email service.
Email – Email Clicks. Users who have clicked on links in a particular email sent from the MDirector Email service.
Conversion Segment: Your conversion will occur when a visitor completes a desired action. For example: purchasing a product or service, signing up for a newsletter, or registering a user for a new account. With conversion segments, you can track conversions, identify the most profitable ads, and measure ROI.
As you can see, there are many reasons to use a reliable tool to start doing email marketing. Do you need to know more? Go to MDirector and you can start using a professional email marketing platform in just a few minutes .