By offering a comparison and presenting
Posted: Mon Dec 23, 2024 9:08 am
Change the perspectiveThe next principle is to reframe the question or alter the perspective. The best way to describe this principle is by looking at an example from the Bill and Melinda Gates Foundation. The organization wanted people to understand the importance of malaria vaccinations. Instead of simply presenting the facts and listing the impact – the high death toll attributed to malaria – the foundation created an infographic about the world’s deadliest animals.When you see that nearly million people die from mosquito bites and only people die because of shark attacks every year, the data becomes much more surprising and memorable.
the question in a different way, the foundation made the switzerland email list idea that a malaria vaccination is a simple way to avoid death so much stickier.When you are using this principle, first identify the question, then approach the answer from a different angle.HANDPICKED RELATED CONTENT: Does Your Content Answer Searchers’ Questions? Find origin storiesFor every story you hear, chances are there is an origin story. In the book Made to Stick by Chip and Dan Heath, one chapter discusses the origin stories of certain proverbial phrases, such as “A bird in the hand is worth two in the bush.
” According to the Heath brothers, and many other sources, that proverb dates back to the s. And it’s still used often today.Now, aren’t you curious about the story behind this proverb and perhaps the stories behind other common phrases you know and use? People’s curiosity and determination to find meaning are what make origin stories popular.Think about some common beliefs and behaviors people have today in your industry. Then portray this principle by creating a timeline infographic of its evoluation.
the question in a different way, the foundation made the switzerland email list idea that a malaria vaccination is a simple way to avoid death so much stickier.When you are using this principle, first identify the question, then approach the answer from a different angle.HANDPICKED RELATED CONTENT: Does Your Content Answer Searchers’ Questions? Find origin storiesFor every story you hear, chances are there is an origin story. In the book Made to Stick by Chip and Dan Heath, one chapter discusses the origin stories of certain proverbial phrases, such as “A bird in the hand is worth two in the bush.
” According to the Heath brothers, and many other sources, that proverb dates back to the s. And it’s still used often today.Now, aren’t you curious about the story behind this proverb and perhaps the stories behind other common phrases you know and use? People’s curiosity and determination to find meaning are what make origin stories popular.Think about some common beliefs and behaviors people have today in your industry. Then portray this principle by creating a timeline infographic of its evoluation.