In this way, we can say that promoting marketing through email is a reliable way for communication between brands and their customers to flow smoothly. Because… you know what? Communication with your customers can be maintained through messages as simple and not annoying but very valuable as “ Happy birthday Juan !” or “ Enjoy Christmas surrounded by your loved ones !”. And, the thing is, your subscribers will like to feel like individuals, and not like part of “a mass”. We could therefore define this point as one of the many advantages of using Email Marketing over other communication and marketing techniques.
But… there’s more!
In today's article we want to share with you our Top 5 advantages of Email Marketing , which you should keep in mind when you are preparing to define your new Marketing strategy.
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Top 5: Main advantages of Email Marketing campaigns
Allows you to generate specific and personalized content
Foster customer relationships
Generate an increase in traffic to your site or landing pages
Improves brand image and gives it authority
Allows you to optimize time and effort
Top 5: Main advantages of Email Marketing campaigns
Allows you to generate specific and personalized content
Email marketing allows us to segment our clients in a highly personalized way, and we are not only talking about adding their name in the subject line so mali business email list that they feel closer to us, but also about creating ad hoc content for them, or images that can better reflect some of their facets, capturing their attention. A whole host of content that undoubtedly seeks to make the user feel unique (which, in fact, they are ).
In this way, you will also be able to cultivate a solid foundation of trust over time between you (as a brand) and your subscribers, which can grow more and more over time.
Foster customer relationships
Also related to the previous point, Email Marketing also allows us to foster relationships with our company's subscribers since, over time, we will be able to keep our brand in their minds , especially through drip campaigns; which are those composed of emails that, little by little, slowly drop information, useful usage tips, recipes, products, etc., over days, weeks or even months, so that the user (over time) will internalize your brand and it will move to the top of their mind .
Generate an increase in traffic to your site or landing pages
Emails, among other things, are a good technique to get our customers to visit our website. In any case, we assume that they already know our website, because (in fact) it is through it that they have signed up as subscribers. But… it never hurts to invite them to come back!
Transactional Emails: Don't Miss This Marketing Opportunity
The possibility offered by Email Marketing to include relevant links to our site within the content of the email, in such a way as to involve subscribers with other content available on the website, blog or social networks is a very positive point.
And, of course, the same thing happens in reverse: if we want to communicate something urgently to subscribers, such as, for example, a website renovation, we will use Email Marketing and we will make sure that all our subscribers (those who have previously registered as such on the website and who, therefore, we deduce that some of our content and/or product attracts them) receive the information without having to go through our website (save them the effort, and make the information more “easy”).
Improves brand image and gives it authority
Marketing via email is a great way to build your brand identity by creating a seamless line between the end user and the brand. You can even get useful feedback from your customers, getting to know them a little better, and thus providing them with valuable content in future emails (and even on your own website, blog, social media, etc.).
The objective of Email Marketing (beyond the mere conversion of sales) also seeks to generate quality content for users that makes them interested in the brand . If users are interested in what you offer, they will be the ones to demand more content from you, and, little by little, you will become more and more essential for them.
Allows you to optimize time and effort
It is undeniable that the Email Marketing technique is one of the most recognized within Digital Marketing, and not only for its capacity for segmentation and personalization, but also for how economical it can be compared to other techniques.
The importance of email and databases for staffing companies
And if, in addition to all this, we add that it is a technique that allows us to easily quantify the results and success of the campaign through metrics, what else could we be missing? Metrics that cover a multitude of fields that we must take into account, from openings, clicks, conversion, SPAM, etc., etc., etc.
