It is not a complex segmentation, but it is very effective.
Posted: Mon Dec 23, 2024 8:18 am
The first possible segmentation is when sending an email to obtain the discount. Here I already segmented by gender, female or male, an essential segmentation for an online shoe store.
The second segmentation allows you to choose the brands that really interest the customer.
In the case of an online shoe store, such as Sarenza, segmentation is key for email marketing. business mailing list denmark Consider that if you send offers for men's boots to a young girl interested in high heels for parties, you are not very likely to make a sale.
But if you send her offers not only for women's shoes, but also for brands she is interested in, the sale will be more likely.
Even if you don't sell, segmentation is key. Because if you receive emails whose content is not segmented for a specific audience, it is more likely that they will unsubscribe, and then as a company that does email marketing, you have fewer opportunities to sell in the future.
3.- Converse
Converse includes videos in its email marketing campaigns. Additionally, it has implemented storytelling. This way, it manages to involve its users and make them participate actively, thus increasing the traffic of its website.
4.- Valentina Colugnatti and her special offers
For Friendship Day, this shoe brand sent out a nice and interesting offer: 50% off the purchase of a second pair of shoes. The email allowed the user to share the offer on Facebook and send a copy by email to a friend.
5.- TOMS
Toms is a great example of planning ahead. The design of this email is centered around photography. Therefore, the framing of the images used allows the foreground and background to act as a backdrop. This is a simple tactic to create more flexibility for your images and the rest of the elements in the email. This way, you avoid clutter.
They also add an emotional touch that is in line with their business strategy. TOMS proposes that for every pair of shoes they sell, they will donate an identical pair to a child in the Third World. In this way, through emailing they also involve you in the project.
6- PrivaliaPrivalia
For Privalia, the product is very important, especially if it is adapted to the needs of its customers. You have to take into account that, increasingly, customers are going to look for what they want and not wait for it to be offered to them.
The fashion outlet Privalia sends its customers emails with offers of items tailored to their preferences.
7.- Topshop
Topshop
Email reminder about an abandoned cart.
How to remind your customers about their abandonment without purchasing? Well, this is one of the best examples of how to sell more shoes with email marketing . It is Topshop's email marketing campaigns. They remind their recipients about the items forgotten in the shopping cart.
8.- J.CrewJ.Crew
Campaign that gives solutions to sell more shoes with email marketing. People love brands and in turn, saving time. This is exactly what this J.Crew campaign tried to do. They gave their customers a ready-made solution for what to wear at the beginning of summer. Along with the option to purchase these items immediately.
9.- Casadei
The essence of Casadei in just one click. Get inspired by striking images, using their iconic models on the most important red carpets. From fashion to music and film. Their creations give the outfits of these stars a special charm that makes them unique. It is an example of how to sell more shoes with email marketing due to its original and striking design.
10.- Steve MaddenSteve Madden
The key to their success is based on knowing how to capture the trends of each moment, transforming them into designs with their own style.
Use your newsletter to sell more shoes with email marketing and to support your online sales. Use special promotions on important dates.
11.- Loeffler RandallLoeffler Randall
She segmented the market into a niche of women between 20 and 50 years old. Workers, office workers, executives and university students, and located in the city. A very effective tactic to sell more shoes with email marketing.
12.- Lola ReyLola Rey
Today, Lola Rey, with a well-deserved reputation and a consolidated presence in the Spanish market, is reinventing itself once again and is doing so by adapting to new technologies. Always a pioneer in footwear fashion and supported by the best brands, Lola Rey projects its innovative and youthful image in its newsletters and uses this medium to expand and continue to evolve with the times. A continuous effort to satisfy the needs of its customers at all times.
If you're looking to sell more shoes using an email marketing strategy and impactful newsletters, at MDiector we can help you. Create your newsletter with our free responsive templates and use our Email Marketing and SMS platform that includes a Landing Page generator and programmatic buying (RTB) in the same tool. Come in and find out more!
The second segmentation allows you to choose the brands that really interest the customer.
In the case of an online shoe store, such as Sarenza, segmentation is key for email marketing. business mailing list denmark Consider that if you send offers for men's boots to a young girl interested in high heels for parties, you are not very likely to make a sale.
But if you send her offers not only for women's shoes, but also for brands she is interested in, the sale will be more likely.
Even if you don't sell, segmentation is key. Because if you receive emails whose content is not segmented for a specific audience, it is more likely that they will unsubscribe, and then as a company that does email marketing, you have fewer opportunities to sell in the future.
3.- Converse
Converse includes videos in its email marketing campaigns. Additionally, it has implemented storytelling. This way, it manages to involve its users and make them participate actively, thus increasing the traffic of its website.
4.- Valentina Colugnatti and her special offers
For Friendship Day, this shoe brand sent out a nice and interesting offer: 50% off the purchase of a second pair of shoes. The email allowed the user to share the offer on Facebook and send a copy by email to a friend.
5.- TOMS
Toms is a great example of planning ahead. The design of this email is centered around photography. Therefore, the framing of the images used allows the foreground and background to act as a backdrop. This is a simple tactic to create more flexibility for your images and the rest of the elements in the email. This way, you avoid clutter.
They also add an emotional touch that is in line with their business strategy. TOMS proposes that for every pair of shoes they sell, they will donate an identical pair to a child in the Third World. In this way, through emailing they also involve you in the project.
6- PrivaliaPrivalia
For Privalia, the product is very important, especially if it is adapted to the needs of its customers. You have to take into account that, increasingly, customers are going to look for what they want and not wait for it to be offered to them.
The fashion outlet Privalia sends its customers emails with offers of items tailored to their preferences.
7.- Topshop
Topshop
Email reminder about an abandoned cart.
How to remind your customers about their abandonment without purchasing? Well, this is one of the best examples of how to sell more shoes with email marketing . It is Topshop's email marketing campaigns. They remind their recipients about the items forgotten in the shopping cart.
8.- J.CrewJ.Crew
Campaign that gives solutions to sell more shoes with email marketing. People love brands and in turn, saving time. This is exactly what this J.Crew campaign tried to do. They gave their customers a ready-made solution for what to wear at the beginning of summer. Along with the option to purchase these items immediately.
9.- Casadei
The essence of Casadei in just one click. Get inspired by striking images, using their iconic models on the most important red carpets. From fashion to music and film. Their creations give the outfits of these stars a special charm that makes them unique. It is an example of how to sell more shoes with email marketing due to its original and striking design.
10.- Steve MaddenSteve Madden
The key to their success is based on knowing how to capture the trends of each moment, transforming them into designs with their own style.
Use your newsletter to sell more shoes with email marketing and to support your online sales. Use special promotions on important dates.
11.- Loeffler RandallLoeffler Randall
She segmented the market into a niche of women between 20 and 50 years old. Workers, office workers, executives and university students, and located in the city. A very effective tactic to sell more shoes with email marketing.
12.- Lola ReyLola Rey
Today, Lola Rey, with a well-deserved reputation and a consolidated presence in the Spanish market, is reinventing itself once again and is doing so by adapting to new technologies. Always a pioneer in footwear fashion and supported by the best brands, Lola Rey projects its innovative and youthful image in its newsletters and uses this medium to expand and continue to evolve with the times. A continuous effort to satisfy the needs of its customers at all times.
If you're looking to sell more shoes using an email marketing strategy and impactful newsletters, at MDiector we can help you. Create your newsletter with our free responsive templates and use our Email Marketing and SMS platform that includes a Landing Page generator and programmatic buying (RTB) in the same tool. Come in and find out more!