Include links internal or ethiopia email list 150000 contact leads external, reduce the size of images to optimize loading time, think about adapting it to mobile and tablet, all these reflexes will significantly increase your rate – and your time – of visit! The case study : mainly used in the context of btob, it aims to show prospects in a concrete way the benefits obtained from a product or service. It reassures, demonstrates the advantages, and goes further than a simple customer testimonial.
Often presented in the form of a pdf to download, it shows the stages and developments of the company with regard to the contribution of the product or service acquired. The white paper : more in-depth and more comprehensive than an e-book, it is a practical guide that helps convince people of the interest of a product, a problem, a technique. A classic element of a btob content marketing strategy, it positions the company as an expert in a field.
