But why is including product images one of the best visual resources for email
Posted: Mon Dec 23, 2024 7:05 am
Answer this question: How many times have you opened an email and not been able to view the content?
70 % of consumers immediately delete emails that don't look good on a mobile device. And this also includes email clients, since depending on which one your potential customers use, you will have to take into account one technique or another.
Think of it this way: would you buy a sweater you've never seen before? Or an business email database electronic device you don't even know about or know what it can do for you?
One of the ways to create visual resources for email campaigns is to show products in use. In fact, the more they are shown “ in use ”, the more likely users are to buy them.
But you can also use images to position your product in the consumer's mind, as is the case with Poo Pourri.
This brand sells fragrances to hide the smell of the bathroom, thus breaking a taboo. The product is not particularly visible in the image, but the focus here is on the purpose of the item, which has a broader appeal.
However, there are thousands of problems that a user may encounter when opening an email. It may contain disproportionately large images, it may have an excessively slow loading speed, unrealistic colors, pixelated images, etc.
That's why it's essential that you learn how to optimize images in email marketing and not leave any loose ends.
2.- GIFs
Animated gifs are image files that allow you to create a simple animation. Unlike PNG and JPG image files, which only provide a still image. Their first use in digital marketing was seen with banners . However, they have gradually evolved into dynamic creatives that unfold to make way for images or videos.
You're probably already familiar with these visual resources for email campaigns. And their popularity is growing by the minute. These elements have the ability to capture the audience's attention in a way that static content cannot.
Some of the emails in which you can include a GIF are:
Promotional emails.
Customer retention emails.
Welcome emails.
GIFs maximize the impact of your email campaigns . And this is one of the first reasons why you should bet on this element.
For example, Dell is one of the brands that has benefited from this resource. Its revenue has increased by 109% after launching an email campaign with gifs. And all because it achieves greater reader participation, its creation is very simple and, in addition, it does not require any plugin to be displayed.
3.- Videos
70 % of consumers immediately delete emails that don't look good on a mobile device. And this also includes email clients, since depending on which one your potential customers use, you will have to take into account one technique or another.
Think of it this way: would you buy a sweater you've never seen before? Or an business email database electronic device you don't even know about or know what it can do for you?
One of the ways to create visual resources for email campaigns is to show products in use. In fact, the more they are shown “ in use ”, the more likely users are to buy them.
But you can also use images to position your product in the consumer's mind, as is the case with Poo Pourri.
This brand sells fragrances to hide the smell of the bathroom, thus breaking a taboo. The product is not particularly visible in the image, but the focus here is on the purpose of the item, which has a broader appeal.
However, there are thousands of problems that a user may encounter when opening an email. It may contain disproportionately large images, it may have an excessively slow loading speed, unrealistic colors, pixelated images, etc.
That's why it's essential that you learn how to optimize images in email marketing and not leave any loose ends.
2.- GIFs
Animated gifs are image files that allow you to create a simple animation. Unlike PNG and JPG image files, which only provide a still image. Their first use in digital marketing was seen with banners . However, they have gradually evolved into dynamic creatives that unfold to make way for images or videos.
You're probably already familiar with these visual resources for email campaigns. And their popularity is growing by the minute. These elements have the ability to capture the audience's attention in a way that static content cannot.
Some of the emails in which you can include a GIF are:
Promotional emails.
Customer retention emails.
Welcome emails.
GIFs maximize the impact of your email campaigns . And this is one of the first reasons why you should bet on this element.
For example, Dell is one of the brands that has benefited from this resource. Its revenue has increased by 109% after launching an email campaign with gifs. And all because it achieves greater reader participation, its creation is very simple and, in addition, it does not require any plugin to be displayed.
3.- Videos