Make sure your marketing campaigns are optimized for mobile devices

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50% of smartphone users prefer to receive business communications via email. to ensure you don’t miss out on half your potential audience! You also need to get to the point quickly. With so many emails coming in, people spend an average of 10 seconds reading an email from a brand. What emails do people want to receive? Looking at this relationship from an audience’s perspective, we can also understand what makes subscribers opt-in and keep them engaged in your communications.

According to a study, here are telegram gc philippines the most popular types of content and the percentage of subscribers who crave it: Leveraging email marketing: Increase your ROI with these statistics Discounts and offers: 65% About sales and new products or services Information: 43% Product reviews, user guides, and related information: 36% Advice, articles, information, tips, and tutorials: 34% Not surprisingly, 48% of new signups are directly inspired by the desire for discounts and offers. Why segmentation and personalization are critical for high ROI? 12% of consumers believe they are very likely to purchase a product after receiving an email newsletter, and the majority are open to it.



You just need to send them a suitable offer. When you only send relevant content to your subscribers, your conversion rates will skyrocket, ultimately increasing your ROI. For example, an email promoting a new line of vegan skin care products may resonate more with customers who have previously been interested in cruelty-free products. The proof is in the numbers. Segmenting your marketing campaigns can increase customer lifetime value by 33%. Marketers who use segmentation report a 760% increase in revenue compared to “spray and pray” campaigns.