If you don't use podcasts as part of your marketing strategy, you could be missing out on huge opportunities. Keep in mind that creating a podcast is work; check out this post to avoid the most common podcaster mistakes.
Let's take a look at the benefits:
Most companies aren’t using podcasts as part indian phone number whatsapp of their strategy yet, which means they’re a great way to gain a competitive advantage.
They are perfect for reaching new audiences, sharing your expertise, and gaining visibility on search engines other than Google.
Apple Podcasts already has a search engine that lets you find relevant podcasts using keywords.
Google Podcasts is another, as is Listen Notes .
Companies that recognize that SEO should cover more search engines than just Google are ultimately the ones that are successful at building a brand and finding ways to reach their potential audience, regardless of which platform they choose to use.
Off-Page SEO Tactic #12: Reviews
Your online reputation has never been more important.
Did you know that 93% of people say online reviews influence their purchasing decisions ? Reviews are a key marketing tool but also a widely overlooked off-page SEO tactic, and online reputation management is something no business can ignore.
As TrustPilot says , “Perhaps the most underrated benefit of collecting reviews is that, when implemented correctly, they can help Google better understand your site. It’s common knowledge that Google uses reviews to derive brand signals, which can increase your site’s domain authority and ultimately your search rankings.”
Once again, we are back to talking about brand signals. Off-page SEO, when stripped down to its basics, is always about building your brand and creating signals that portray you as someone who deserves to rank at the top of the SERPs.
A company that has garnered great reviews on third-party platforms is positioning itself as a brand. Great reviews help increase conversions and, again, trust.
Off-Page SEO Tactic #13: Content Syndication
Sometimes, a publication will try to syndicate and feature content from other sources to complement their own original articles. They do this because it is easier than creating new content all the time.
Often you will find that the content is syndicated on sites that are part of a network owned by a television or radio group. But publishers are also starting to use this tactic to increase the content that is published each day on their site.
Yahoo! is perhaps one of the largest platforms that commonly distributes content from other sources.
You may also have considered syndicating your content to other publications to increase your reach and readership.
But how does this off-page SEO tactic work?
