The key to tapping into the full potential of a marketing leader (and through that, a marketing team) is to foster a culture of communication and confidence from day one.
When that’s done, marketing leaders can start new zealand whatsapp working with all departments to create strategic brand value, break out of their typical label, show contribution to revenue, and send growth marketing efforts to new heights.
“And that still, to this day, is why I love marketing so much, because you're at the nexus of everything in the company, you get to touch every department and you get to kind of facilitate that culture creation.”
Alison Furneaux, VP of marketing at CyberSaint
How to Get Your Seat at the Table as a Marketing Leader
In this week’s Growth Marketing Chat episode, Alison Furneaux, VP of Marketing at CyberSaint, shares how marketing leaders can establish themselves as trustworthy team members who can positively impact a company’s success.
She touches on the importance of:
Storytelling as a marketer
Taking a step back to see the bigger picture
Fostering collaboration between departments
Educating non-marketers on your team
