Booking has suspended operations in Russia, how to promote a hotel?
Posted: Wed Dec 18, 2024 9:52 am
An online hotel booking service has suspended its operations in Russia, thereby depriving hotels of a large amount of traffic. In this article, we will tell you what business owners should do in this case and where to attract guests.
Aksi Marsovich
Intergalactic expert
An online hotel booking service has suspended its operations in Russia, thereby depriving hotels of a large amount of traffic. In this article, we will tell you what business owners should do in this case and where to attract guests.
Hotel website
First of all, pay attention to the website, check how it is whatsapp database optimized, how convenient it is for visitors, whether all the necessary content is posted on it, whether the application forms work correctly, etc.
The website is the main source of traffic for hoteliers and your sales depend on how it works, so it is better to entrust the website check to professionals.
SEO promotion
If your site ranks first in search results, the likelihood that a person will choose your hotel rather than a competitor will increase significantly.
So, get busy with search engine optimization of your website . Although the process takes some time, the result is worth it.
Contextual advertising
Paid advertising in Yandex.Direct will also help to significantly increase the flow of traffic for the hotel. This method of promotion will help to quickly attract new clients and stay afloat during the crisis.
But it also has a downside: the hotel business needs a significant budget for this promotion method.
Targeted advertising
There are a lot of people interested in booking hotels on social networks. In addition to advertising from travel bloggers, there is targeted advertising . At the moment, it is available on the VK and Odnoklassniki platforms.
Pack communities on these platforms, launch advertising and wait for a powerful flow of clients.
Also, don't forget about Russian analogues of Booking: Yandex Travel, Rusgeo. me, ostrovok. ru, etc.
Contact the AXI web studio, we will help you quickly adapt and attract traffic in any situation!
Aksi Marsovich
Intergalactic expert
An online hotel booking service has suspended its operations in Russia, thereby depriving hotels of a large amount of traffic. In this article, we will tell you what business owners should do in this case and where to attract guests.
Hotel website
First of all, pay attention to the website, check how it is whatsapp database optimized, how convenient it is for visitors, whether all the necessary content is posted on it, whether the application forms work correctly, etc.
The website is the main source of traffic for hoteliers and your sales depend on how it works, so it is better to entrust the website check to professionals.
SEO promotion
If your site ranks first in search results, the likelihood that a person will choose your hotel rather than a competitor will increase significantly.
So, get busy with search engine optimization of your website . Although the process takes some time, the result is worth it.
Contextual advertising
Paid advertising in Yandex.Direct will also help to significantly increase the flow of traffic for the hotel. This method of promotion will help to quickly attract new clients and stay afloat during the crisis.
But it also has a downside: the hotel business needs a significant budget for this promotion method.
Targeted advertising
There are a lot of people interested in booking hotels on social networks. In addition to advertising from travel bloggers, there is targeted advertising . At the moment, it is available on the VK and Odnoklassniki platforms.
Pack communities on these platforms, launch advertising and wait for a powerful flow of clients.
Also, don't forget about Russian analogues of Booking: Yandex Travel, Rusgeo. me, ostrovok. ru, etc.
Contact the AXI web studio, we will help you quickly adapt and attract traffic in any situation!