Why Custom Domains Are Important for Your Email Campaigns
Posted: Wed Dec 18, 2024 9:30 am
Imagine that every time you wanted to share your online portfolio or business website with potential clients or customers, you would have to provide them with a long random URL filled with characters instead of a simple, memorable address. It would be like trying to navigate a maze blindfolded, wouldn’t it?
Luckily, you don't have to subject yourself to this chaos thanks to custom domain names.
Expand your brand with a Custom Domain. Expand your online presence and build authority with a memorable web address!
What is a generic domain?
A generic domain is a type of domain name that is special database not associated with a specific country or geographic location. Instead, it represents a general category or type of website.
What is a custom domain?
A personal domain is a unique and personalized web address that you own and use for your website. It includes the name of your personal or business brand, which is different from a generic domain that only contains words or phrases. This gives your online presence a professional look and makes your website URL easier to remember.
Pros – Universal vs. Custom Domains
Did you know that positive reviews on custom domains can encourage up to 94% of consumers to visit a company? In fact, according to a BrightLocal study, 87% of consumers regularly read online reviews. 1 . The BrightLocal study also found that 79% of consumers trust online reviews as much as personal recommendations from family and friends.
According to PowerReviews 2 , clients who increase the number of reviews on their own domain pages see a 108% increase in impressions.
Generic domain Custom domain
Price For free payment
Reliability check Domains such as .com, .net and .org are recognized worldwide and are trusted by both users and search engines. Custom domains enhance your brand's personality and can make your URL a memorable part of your marketing and branding strategy.
Benefits of SEO Established gTLDs are highly valued by search engines, which can potentially help with SEO efforts as they are more traditional and often considered trustworthy. Custom domains can be creative, allowing you to use your brand name directly in the URL, which can be a powerful marketing tool.
Availability With so many sites using generic domains, it can be difficult to create a distinctive presence; your domain can easily be forgotten or confused with others. A custom domain is unique to your business and prevents competitors from invading your brand's online space.
Trust Generic domains may not stand out as much in the crowded online space. Custom domains can increase perceptions of professionalism and trust.
Custom domain for email newsletters
Using your own domain for email campaigns adds professionalism and effectiveness to your email marketing efforts.
Instead of relying on a generic email address provided by an email service provider (such as [email protected] or [email protected] ), a custom domain (such as [email protected] ) offers several benefits that can significantly impact your brand perception and email deliverability.
For example, imagine you run a cupcake shop called Cupcakes by Sam. A good domain name for your business might be cupcakesbysam.com. It quickly tells the world that you are Sam and you bake cupcakes.
Why You Need a Custom Domain for Your Email Campaigns
Branding : Emails from your own domain reinforce your brand’s personality with every message. This consistency helps recipients quickly recognize your emails, increasing trust and building a stronger connection with your brand.
Trust : Recipients are more likely to trust emails from a personal domain, reducing the risk of your emails being marked as spam or ignored.
Spam Filters : Emails sent from custom domains are generally viewed more favorably by spam filters than emails sent from free email services.
Increased Visibility : Every email you send is an opportunity to promote your brand. A custom domain helps keep your brand top of mind, increasing visibility and making it easier for recipients to remember and recognize your business.
Stability : A custom domain gives you more control over creating and managing email addresses. When users see that you are using a custom domain for your email, it signals that you are a stable and serious business.
Custom Domain Cost
The cost of a personal domain can vary greatly depending on several factors, including the popularity of the domain name, the top-level domain (TLD) extension (e.g. .com, .org, .net, etc.), and the registrar you choose to purchase from.
The initial cost to purchase a domain name typically ranges from $10 to $15 per year for standard domain extensions such as .com, .net, or .org.
Getting a custom domain
Now you understand the benefits of a personal domain and you can't wait to get one. The good news is that you can do it in just a few steps!
Step 1: Visit a domain registrar to check availability. To check if your dream domain is available, contact your registrar.
Step 2: Choose a company to host your domain Now choose a leading registrar or web hosting service to manage the hosts, files, and content that make up your website.
Step 3. Register (buy) your domain name. You need to register your own domain and wait for it to be processed.
Step 4: Alternatively, transfer it. If your domain already has a registrar, you can always transfer it to another one.
Step 5: Use a Website Builder and Create a Website The final step is to create a website. Luckily, there are many user-friendly website builders that make it easy to create a professional or business website without having to be a professional programmer.
Vtiger Custom Domains and Email Broadcasts Feature
Vtiger Email Campaigns offers advanced features such as customizable templates, automated workflows, detailed analytics and reports to create and manage effective email campaigns.
Using a custom domain with Vtiger's email marketing feature can improve the effectiveness of your email campaigns.
Click on the links below to learn about:
Luckily, you don't have to subject yourself to this chaos thanks to custom domain names.
Expand your brand with a Custom Domain. Expand your online presence and build authority with a memorable web address!
What is a generic domain?
A generic domain is a type of domain name that is special database not associated with a specific country or geographic location. Instead, it represents a general category or type of website.
What is a custom domain?
A personal domain is a unique and personalized web address that you own and use for your website. It includes the name of your personal or business brand, which is different from a generic domain that only contains words or phrases. This gives your online presence a professional look and makes your website URL easier to remember.
Pros – Universal vs. Custom Domains
Did you know that positive reviews on custom domains can encourage up to 94% of consumers to visit a company? In fact, according to a BrightLocal study, 87% of consumers regularly read online reviews. 1 . The BrightLocal study also found that 79% of consumers trust online reviews as much as personal recommendations from family and friends.
According to PowerReviews 2 , clients who increase the number of reviews on their own domain pages see a 108% increase in impressions.
Generic domain Custom domain
Price For free payment
Reliability check Domains such as .com, .net and .org are recognized worldwide and are trusted by both users and search engines. Custom domains enhance your brand's personality and can make your URL a memorable part of your marketing and branding strategy.
Benefits of SEO Established gTLDs are highly valued by search engines, which can potentially help with SEO efforts as they are more traditional and often considered trustworthy. Custom domains can be creative, allowing you to use your brand name directly in the URL, which can be a powerful marketing tool.
Availability With so many sites using generic domains, it can be difficult to create a distinctive presence; your domain can easily be forgotten or confused with others. A custom domain is unique to your business and prevents competitors from invading your brand's online space.
Trust Generic domains may not stand out as much in the crowded online space. Custom domains can increase perceptions of professionalism and trust.
Custom domain for email newsletters
Using your own domain for email campaigns adds professionalism and effectiveness to your email marketing efforts.
Instead of relying on a generic email address provided by an email service provider (such as [email protected] or [email protected] ), a custom domain (such as [email protected] ) offers several benefits that can significantly impact your brand perception and email deliverability.
For example, imagine you run a cupcake shop called Cupcakes by Sam. A good domain name for your business might be cupcakesbysam.com. It quickly tells the world that you are Sam and you bake cupcakes.
Why You Need a Custom Domain for Your Email Campaigns
Branding : Emails from your own domain reinforce your brand’s personality with every message. This consistency helps recipients quickly recognize your emails, increasing trust and building a stronger connection with your brand.
Trust : Recipients are more likely to trust emails from a personal domain, reducing the risk of your emails being marked as spam or ignored.
Spam Filters : Emails sent from custom domains are generally viewed more favorably by spam filters than emails sent from free email services.
Increased Visibility : Every email you send is an opportunity to promote your brand. A custom domain helps keep your brand top of mind, increasing visibility and making it easier for recipients to remember and recognize your business.
Stability : A custom domain gives you more control over creating and managing email addresses. When users see that you are using a custom domain for your email, it signals that you are a stable and serious business.
Custom Domain Cost
The cost of a personal domain can vary greatly depending on several factors, including the popularity of the domain name, the top-level domain (TLD) extension (e.g. .com, .org, .net, etc.), and the registrar you choose to purchase from.
The initial cost to purchase a domain name typically ranges from $10 to $15 per year for standard domain extensions such as .com, .net, or .org.
Getting a custom domain
Now you understand the benefits of a personal domain and you can't wait to get one. The good news is that you can do it in just a few steps!
Step 1: Visit a domain registrar to check availability. To check if your dream domain is available, contact your registrar.
Step 2: Choose a company to host your domain Now choose a leading registrar or web hosting service to manage the hosts, files, and content that make up your website.
Step 3. Register (buy) your domain name. You need to register your own domain and wait for it to be processed.
Step 4: Alternatively, transfer it. If your domain already has a registrar, you can always transfer it to another one.
Step 5: Use a Website Builder and Create a Website The final step is to create a website. Luckily, there are many user-friendly website builders that make it easy to create a professional or business website without having to be a professional programmer.
Vtiger Custom Domains and Email Broadcasts Feature
Vtiger Email Campaigns offers advanced features such as customizable templates, automated workflows, detailed analytics and reports to create and manage effective email campaigns.
Using a custom domain with Vtiger's email marketing feature can improve the effectiveness of your email campaigns.
Click on the links below to learn about: