The usefulness of correct data
Posted: Wed Dec 18, 2024 8:51 am
There is no conference, presentation or blog where the usefulness of data is not touched upon. Note: this is about correct data. Making decisions based on incorrect data is about the same as making decisions based on gut feeling. It is not based on anything. So never accept data from a data tool as true, but investigate it further. Especially if important decisions have to be based on it.
Column – Consumers are increasingly aware of the value of their data. Since the implementation of the GDPR, customers have been inundated with requests to give new consent to receive company news and mailings. This has made them alert and aware that their personal data has value, which makes them less likely to give it away. After all, the law is on their side.
A recent study found that a whopping 91 percent of consumers globally want “more control” over the data companies collect about them. In fact, nearly 80 percent of consumers say they will only buy from companies they trust with their personal data. For brands, getting personal data like name, email address, and gender is no longer free. cambodia telegram data They have to give something in return.
Companies therefore better be prepared for a future in which insight into customer data costs money. Now is the right time to develop a business model in which consumers receive financial benefits in exchange for their personal data. I would like to share 5 tips in translating this into practice.
1. More personalized service and customer experiences
Selligent Marketing Cloud research shows that 46 percent of consumers expect companies to use personal data to provide better service. For example, consumers want personalized product recommendations when they need them.
They also expect companies to recognize them across channels and touch points , from online and in-store to customer service. In short, when consumers entrust their data to companies, they want to feel like they are the center of attention.
2. Predictive marketing thanks to data
Can brands read consumers’ minds? That would be nice. Research shows that 73 percent of consumers want companies to know what they want before they even do. They expect brands to make suggestions that are relevant at that specific moment, based on both past behavior and the current situation.
Column – Consumers are increasingly aware of the value of their data. Since the implementation of the GDPR, customers have been inundated with requests to give new consent to receive company news and mailings. This has made them alert and aware that their personal data has value, which makes them less likely to give it away. After all, the law is on their side.
A recent study found that a whopping 91 percent of consumers globally want “more control” over the data companies collect about them. In fact, nearly 80 percent of consumers say they will only buy from companies they trust with their personal data. For brands, getting personal data like name, email address, and gender is no longer free. cambodia telegram data They have to give something in return.
Companies therefore better be prepared for a future in which insight into customer data costs money. Now is the right time to develop a business model in which consumers receive financial benefits in exchange for their personal data. I would like to share 5 tips in translating this into practice.
1. More personalized service and customer experiences
Selligent Marketing Cloud research shows that 46 percent of consumers expect companies to use personal data to provide better service. For example, consumers want personalized product recommendations when they need them.
They also expect companies to recognize them across channels and touch points , from online and in-store to customer service. In short, when consumers entrust their data to companies, they want to feel like they are the center of attention.
2. Predictive marketing thanks to data
Can brands read consumers’ minds? That would be nice. Research shows that 73 percent of consumers want companies to know what they want before they even do. They expect brands to make suggestions that are relevant at that specific moment, based on both past behavior and the current situation.