Email marketing terms you need to know
Posted: Wed Dec 18, 2024 8:49 am
New to email marketing? Don't worry, we've got you covered. We'll walk you through the essential email marketing terms you need to succeed .
Here is a curated list of email marketing terms you should know if you are an aspiring or already an email marketing specialist.
A/B Testing
A/B testing, or A/B split testing, is a way to improve your email marketing campaigns. It involves comparing two different versions of an email and seeing which one works best for your target audience.
Acceptance Rate
The acceptance rate is the percentage of email messages that are accepted by the mail server.
Emails AMP (AMP Emails)
AMP (Accelerated Mobile Pages) emails are a new technology that allows you to include interactive and dynamic content within email messages.
Autoresponder (Autoresponder)
An autoresponder is an automated message or series of messages that are sent in response to a specific trigger or action to a particular address. Autoresponders are often used to send out-of-office messages and confirmations.
Behavioral Email
Behavioral email is a powerful marketing tool that allows businesses to send targeted emails based on the recipient's actions and behavior. By analyzing user interactions across multiple platforms, behavioral email campaigns can be personalized to increase customer engagement and boost sales.
Lista Negra (Blacklist)
A blacklist refers to a list of email addresses, IP addresses or domains that are identified as sources of spam or malicious activity and are blocked from sending emails.
Body Copy
Body text refers to the main content or text within an email. It is an essential component of the email.
Bounce Rate
Bounce rate refers to the percentage of emails that are not delivered to recipients' inboxes. Bounces can be classified as hard or soft bounces.
Call-to-Action (CTA)
A call to action (CTA) is a crucial element of email content that prompts subscribers to take a specific action. Focusing on a single CTA can help optimize conversions, from the email template to the landing page.
Ley CAN-SPAM (CAN-SPAM Act)
The CAN-SPAM Act sets the rules for commercial email, gives recipients opt-out rights, and outlines penalties for violations of these regulations.
Tasa de Clics (Click-Through Rate – CTR)
Click-through rate (CTR) measures the percentage of people who clicked on a link in your email. It is calculated by dividing the number of unique clicks by the total number of people who opened your email.
Conversion Rate
The conversion rate is the percentage of readers who take the desired action after receiving your email. This desired action can be making a purchase, subscribing to a service, downloading a resource, among others.
DKIM (Domain Keys Identified Mail)
DKIM (Domain Keys Identified Mail) is an authentication method that verifies mongolia business email list the authenticity of email messages by adding a digital signature to the header of outgoing emails.
DMARC (Domain-based Message Authentication, Reporting, and Conformance)
DMARC (Domain-based Message Authentication, Reporting and Conformance) is an email validation protocol that relies on SPF and DKIM to prevent phishing and email impersonation.
Demographics
In email marketing terms, demographics refers to customer data based on common characteristics such as age, gender, location, and interests.
Doble Opt-In (Double Opt-In)
Double opt-in is a method where subscribers must confirm their email subscription by replying to a confirmation email in addition to opting in on a website.
Drip Campaign
A drip campaign is a series of pre-written emails sent to a specific group of subscribers over a set period of time.
Marketing de Goteo (Drip Marketing)
Drip marketing is an essential strategy in email marketing where a series of pre-written emails are sent to recipients based on their behavior and interactions with previous emails. This automated approach allows businesses to nurture leads, build relationships, and guide customers through the sales funnel over time.
Dynamic Content
Dynamic content refers to email content that changes based on the recipient's behavior, preferences, or demographics and is updated in real time.
Email Analytics
Email analytics is the process of tracking, analyzing and interpreting data related to your email marketing campaigns.
Email Automation
Email automation is the process of automatically sending emails to subscribers based on predefined events or triggers within email marketing automation.
Email Client
An email client is software used by recipients to access and manage their emails. Common examples include Outlook, Gmail, and Apple Mail.
Email Campaign
An email campaign is a series of emails sent to a group of recipients with the aim of helping them achieve a certain goal.
Email Deliverability
Email deliverability is the ability of your email to reach recipients' inboxes.
Email List
An email list is a curated list of email addresses to which businesses send marketing emails and updates.
Email Segmentation
Here is a curated list of email marketing terms you should know if you are an aspiring or already an email marketing specialist.
A/B Testing
A/B testing, or A/B split testing, is a way to improve your email marketing campaigns. It involves comparing two different versions of an email and seeing which one works best for your target audience.
Acceptance Rate
The acceptance rate is the percentage of email messages that are accepted by the mail server.
Emails AMP (AMP Emails)
AMP (Accelerated Mobile Pages) emails are a new technology that allows you to include interactive and dynamic content within email messages.
Autoresponder (Autoresponder)
An autoresponder is an automated message or series of messages that are sent in response to a specific trigger or action to a particular address. Autoresponders are often used to send out-of-office messages and confirmations.
Behavioral Email
Behavioral email is a powerful marketing tool that allows businesses to send targeted emails based on the recipient's actions and behavior. By analyzing user interactions across multiple platforms, behavioral email campaigns can be personalized to increase customer engagement and boost sales.
Lista Negra (Blacklist)
A blacklist refers to a list of email addresses, IP addresses or domains that are identified as sources of spam or malicious activity and are blocked from sending emails.
Body Copy
Body text refers to the main content or text within an email. It is an essential component of the email.
Bounce Rate
Bounce rate refers to the percentage of emails that are not delivered to recipients' inboxes. Bounces can be classified as hard or soft bounces.
Call-to-Action (CTA)
A call to action (CTA) is a crucial element of email content that prompts subscribers to take a specific action. Focusing on a single CTA can help optimize conversions, from the email template to the landing page.
Ley CAN-SPAM (CAN-SPAM Act)
The CAN-SPAM Act sets the rules for commercial email, gives recipients opt-out rights, and outlines penalties for violations of these regulations.
Tasa de Clics (Click-Through Rate – CTR)
Click-through rate (CTR) measures the percentage of people who clicked on a link in your email. It is calculated by dividing the number of unique clicks by the total number of people who opened your email.
Conversion Rate
The conversion rate is the percentage of readers who take the desired action after receiving your email. This desired action can be making a purchase, subscribing to a service, downloading a resource, among others.
DKIM (Domain Keys Identified Mail)
DKIM (Domain Keys Identified Mail) is an authentication method that verifies mongolia business email list the authenticity of email messages by adding a digital signature to the header of outgoing emails.
DMARC (Domain-based Message Authentication, Reporting, and Conformance)
DMARC (Domain-based Message Authentication, Reporting and Conformance) is an email validation protocol that relies on SPF and DKIM to prevent phishing and email impersonation.
Demographics
In email marketing terms, demographics refers to customer data based on common characteristics such as age, gender, location, and interests.
Doble Opt-In (Double Opt-In)
Double opt-in is a method where subscribers must confirm their email subscription by replying to a confirmation email in addition to opting in on a website.
Drip Campaign
A drip campaign is a series of pre-written emails sent to a specific group of subscribers over a set period of time.
Marketing de Goteo (Drip Marketing)
Drip marketing is an essential strategy in email marketing where a series of pre-written emails are sent to recipients based on their behavior and interactions with previous emails. This automated approach allows businesses to nurture leads, build relationships, and guide customers through the sales funnel over time.
Dynamic Content
Dynamic content refers to email content that changes based on the recipient's behavior, preferences, or demographics and is updated in real time.
Email Analytics
Email analytics is the process of tracking, analyzing and interpreting data related to your email marketing campaigns.
Email Automation
Email automation is the process of automatically sending emails to subscribers based on predefined events or triggers within email marketing automation.
Email Client
An email client is software used by recipients to access and manage their emails. Common examples include Outlook, Gmail, and Apple Mail.
Email Campaign
An email campaign is a series of emails sent to a group of recipients with the aim of helping them achieve a certain goal.
Email Deliverability
Email deliverability is the ability of your email to reach recipients' inboxes.
Email List
An email list is a curated list of email addresses to which businesses send marketing emails and updates.
Email Segmentation