And that product led approach allows
Posted: Wed Dec 18, 2024 8:40 am
us to have a marketplace so that the average person can come in, look at a product, make a couple of clicks, answer a couple of questions, go to a cart and check out. So that B2B eCommerce feel, kind of the Amazon effect that's coming in that's making us all wanna shop a certain way, that's when we started realize we could actually scale for a different type of client because there are larger clients that quite frankly are always gonna want an account manager. They want to engage. And there's nothing wrong with that. If you're listening to me now, do not overthink that. But you can't scale a thousand account managers to go get the next 90,000people, it doesn't work. So you have to do product-led approach.
And so what we figured out was netherlands phone number whatsapp that we're gonna take the most amazing features and just take our experience and take that service, productize it, put it into marketplace. And I'm telling you, Nick, that the amount of scale that we're seeing today is kind of crazy. We're really starting to grow because we've made it easy for anyone to come in and click, see, just like they were buying something on Amazon. That's been really cool to see.
NICK: And that's kind of where you guys are now, right? This is the most recent kind of iteration, and now you're really seeing the result of this kind of, is it fair to call it a pivot?
RICK: I think from a product standpoint, the data and the products would be the same, our go to market. So if you listen to Sangram and the MOVE and kinda where the go to market piece is, as the CEO coming in, our go to market approach has pivoted. And that approach now is to say, shop the marketplace, don't schedule a meeting with me because we realize that people are busy, people that have grown up in this digital age are saying, Rick, I just bought a Tesla, I just bought a TV and I didn't have three meetings to buy the Tesla and I didn't have a salesperson call me to buy the TV. I just spent three grand and 50 grand. And why do I need to make three phone calls and two meetings to spend $500 to do this? And we're like, exactly. So the pivot for us was that more of a platform fit, and we don't have all the right UIUX friction. We haven't completely figured that out yet. So really, really confident with the problem market fit, really, really confident with the product market fit. But the platform right now, we're really putting our arms around that, cause we're not as clean as we need to be, but for the average person coming in, they're like, totally get it. Click, click, cart, move on. It's fantastic.
NICK: Yeah, no, that's great. And I wanna give you a lot of credit for continuing to confederate and remain adaptable to the market forces. Because I think the companies that innovate, that are constantly committed to innovation are the ones that are going to grow and scale in this climate.
And so what we figured out was netherlands phone number whatsapp that we're gonna take the most amazing features and just take our experience and take that service, productize it, put it into marketplace. And I'm telling you, Nick, that the amount of scale that we're seeing today is kind of crazy. We're really starting to grow because we've made it easy for anyone to come in and click, see, just like they were buying something on Amazon. That's been really cool to see.
NICK: And that's kind of where you guys are now, right? This is the most recent kind of iteration, and now you're really seeing the result of this kind of, is it fair to call it a pivot?
RICK: I think from a product standpoint, the data and the products would be the same, our go to market. So if you listen to Sangram and the MOVE and kinda where the go to market piece is, as the CEO coming in, our go to market approach has pivoted. And that approach now is to say, shop the marketplace, don't schedule a meeting with me because we realize that people are busy, people that have grown up in this digital age are saying, Rick, I just bought a Tesla, I just bought a TV and I didn't have three meetings to buy the Tesla and I didn't have a salesperson call me to buy the TV. I just spent three grand and 50 grand. And why do I need to make three phone calls and two meetings to spend $500 to do this? And we're like, exactly. So the pivot for us was that more of a platform fit, and we don't have all the right UIUX friction. We haven't completely figured that out yet. So really, really confident with the problem market fit, really, really confident with the product market fit. But the platform right now, we're really putting our arms around that, cause we're not as clean as we need to be, but for the average person coming in, they're like, totally get it. Click, click, cart, move on. It's fantastic.
NICK: Yeah, no, that's great. And I wanna give you a lot of credit for continuing to confederate and remain adaptable to the market forces. Because I think the companies that innovate, that are constantly committed to innovation are the ones that are going to grow and scale in this climate.