Also read: Why is TikTok so popular among young people?
Posted: Wed Dec 18, 2024 8:31 am
1. TikTok as a challenger
TikTok is growing very fast, also in the Netherlands . The video network is said to have around 3.5 million users in our country. This means it is no longer a small player. The proof that even the giant Facebook sees TikTok as an important factor was evident from Zuckerberg's leaked speech . In it he says, among other things:
TikTok is really the first consumer internet product built by one of the Chinese tech giants that is doing quite well around the world.
TikTok is here to stay and therefore a channel to keep an eye on as a marketer in 2020. Stay alert to the privacy and security surrounding TikTok.
2. Creative content at the top of the australia telegram data 3 million agenda
In recent years, social media has increasingly become a numbers game . Conversion, traffic, e-commerce. Although that is of course still the case, we see a clear trend where creative content in particular is high on the agenda for brands again. In a world with more and more content, creativity within the available frameworks remains crucial for the success of your brand. This will be the focus of more attention in 2020.
That creation is gaining importance among the advertising frenzy is also evident from the fact that networks such as Facebook and Snap are investing more and more time and effort in supporting brands and agencies in the creative field. Through workshops, but also through expansions of the creation studios .
3. Focus companies also on stories
Earlier in this article, the conclusion was already mentioned: the user has fully embraced story formats and the networks themselves are also increasingly putting stories at the center of the user experience. Brands are lagging behind. We do see a clear shift towards more content on the available stories features.
Whether the turning point in favor of stories versus timeline will already occur in 2020 is not certain. We dare to cautiously note a 'yes', given the speed with which the change has taken place from the user. The signs are certainly already presenting themselves.
Photo of someone looking at Instagram on their phone.
4. Private is the new default
'Is social media going private?' is a very relevant and legitimate question for the coming years. There are enough signs that there will definitely be a shift from the default 'open' to the default 'closed'. In America, more than 50 percent of users already indicate that they have settings set to 'private'. At the beginning of 2019, Zuckerberg also indicated on behalf of Facebook that the future of social media will be much more closed and private than before. Driven by the recent scandals, which of course can also arise again in 2020, this trend is accelerated.
5. Social media platforms as publishers
This trend has been going on for a few years now and can therefore no longer be called new. In 2019, there was an acceleration, which in my opinion will only grow in 2020. Social networks increasingly see themselves as publishers of unique content, as a supplement to user-generated content . Think of sports content, but also of programs, series and films. One media deal after another is being closed, for example recently by TikTok and YouTube . Facebook is also busy shifting its focus to (local) news provision and is investing millions in this.
6. Social media in gaming
Social media and gaming are becoming increasingly intertwined. Chat functions in online games are becoming more common and many games are played via social media platforms. And what about the large influencer scene that focuses on e-sports on social media and the rise of Twitch ? But it goes further. Social media, gaming and e-commerce are also finding each other. Very recently, for example, it was announced that Snap facilitated ' in-game' purchases for Adidas for the first time. Next level e-commerce.
7. Major influencers in trouble
It has been going on for a while. The credibility of many major top influencers is under pressure, partly due to publications such as those by Rambam in January of this year. The match with your brand is also not always optimal. In addition, rates have risen considerably in recent years. Increasingly, the use of multiple small and medium-sized influencers, who often have an even greater degree of credibility, is therefore being considered.
Influencer marketplaces, where influencers and brands can find each other, are becoming increasingly popular. There you can genuinely look for logical and striking collaborations. The influence of influencers is not up for debate, but also look beyond the people with the largest network.
An image of an influencer, one of the social media trends.
8. AR goes mainstream in social media
Augmented reality is actually on every trend list every year. Rightly so, of course. In practice, the development is of course there, but the adoption is not always flawless. Still, I think that in 2020 AR will finally become more and more mainstream. Not least because of the introduction of many new features that focus on AR. Often linked to e-commerce in the form of 'shop the look' options. For example, Instagram recently launched a cool new augmented reality shopping solution .
9. Localization of content and campaigns
There is a large surplus of content on the various social media platforms. It is therefore becoming increasingly difficult for brands to be relevant, but also for the networks themselves to hold the attention of the public. Context is then crucial. And that context is often your local environment. That is why we see a clear development in the use of social media marketing towards localization .
Of course, this is especially true for retail brands, which also have a local physical presence. Advertisements with store traffic as a goal, such as Facebook's store visit ads , are therefore increasingly used. In addition, it has already been mentioned earlier in this article that Facebook itself is investing heavily in local news. If Facebook is investing so heavily in this, you as a marketer can also draw your conclusions about the importance of localization.
I am very curious about your opinion on the developments of social media in 2019 and 2020. If you miss any social media trends, I would of course like to hear about it.
TikTok is growing very fast, also in the Netherlands . The video network is said to have around 3.5 million users in our country. This means it is no longer a small player. The proof that even the giant Facebook sees TikTok as an important factor was evident from Zuckerberg's leaked speech . In it he says, among other things:
TikTok is really the first consumer internet product built by one of the Chinese tech giants that is doing quite well around the world.
TikTok is here to stay and therefore a channel to keep an eye on as a marketer in 2020. Stay alert to the privacy and security surrounding TikTok.
2. Creative content at the top of the australia telegram data 3 million agenda
In recent years, social media has increasingly become a numbers game . Conversion, traffic, e-commerce. Although that is of course still the case, we see a clear trend where creative content in particular is high on the agenda for brands again. In a world with more and more content, creativity within the available frameworks remains crucial for the success of your brand. This will be the focus of more attention in 2020.
That creation is gaining importance among the advertising frenzy is also evident from the fact that networks such as Facebook and Snap are investing more and more time and effort in supporting brands and agencies in the creative field. Through workshops, but also through expansions of the creation studios .
3. Focus companies also on stories
Earlier in this article, the conclusion was already mentioned: the user has fully embraced story formats and the networks themselves are also increasingly putting stories at the center of the user experience. Brands are lagging behind. We do see a clear shift towards more content on the available stories features.
Whether the turning point in favor of stories versus timeline will already occur in 2020 is not certain. We dare to cautiously note a 'yes', given the speed with which the change has taken place from the user. The signs are certainly already presenting themselves.
Photo of someone looking at Instagram on their phone.
4. Private is the new default
'Is social media going private?' is a very relevant and legitimate question for the coming years. There are enough signs that there will definitely be a shift from the default 'open' to the default 'closed'. In America, more than 50 percent of users already indicate that they have settings set to 'private'. At the beginning of 2019, Zuckerberg also indicated on behalf of Facebook that the future of social media will be much more closed and private than before. Driven by the recent scandals, which of course can also arise again in 2020, this trend is accelerated.
5. Social media platforms as publishers
This trend has been going on for a few years now and can therefore no longer be called new. In 2019, there was an acceleration, which in my opinion will only grow in 2020. Social networks increasingly see themselves as publishers of unique content, as a supplement to user-generated content . Think of sports content, but also of programs, series and films. One media deal after another is being closed, for example recently by TikTok and YouTube . Facebook is also busy shifting its focus to (local) news provision and is investing millions in this.
6. Social media in gaming
Social media and gaming are becoming increasingly intertwined. Chat functions in online games are becoming more common and many games are played via social media platforms. And what about the large influencer scene that focuses on e-sports on social media and the rise of Twitch ? But it goes further. Social media, gaming and e-commerce are also finding each other. Very recently, for example, it was announced that Snap facilitated ' in-game' purchases for Adidas for the first time. Next level e-commerce.
7. Major influencers in trouble
It has been going on for a while. The credibility of many major top influencers is under pressure, partly due to publications such as those by Rambam in January of this year. The match with your brand is also not always optimal. In addition, rates have risen considerably in recent years. Increasingly, the use of multiple small and medium-sized influencers, who often have an even greater degree of credibility, is therefore being considered.
Influencer marketplaces, where influencers and brands can find each other, are becoming increasingly popular. There you can genuinely look for logical and striking collaborations. The influence of influencers is not up for debate, but also look beyond the people with the largest network.
An image of an influencer, one of the social media trends.
8. AR goes mainstream in social media
Augmented reality is actually on every trend list every year. Rightly so, of course. In practice, the development is of course there, but the adoption is not always flawless. Still, I think that in 2020 AR will finally become more and more mainstream. Not least because of the introduction of many new features that focus on AR. Often linked to e-commerce in the form of 'shop the look' options. For example, Instagram recently launched a cool new augmented reality shopping solution .
9. Localization of content and campaigns
There is a large surplus of content on the various social media platforms. It is therefore becoming increasingly difficult for brands to be relevant, but also for the networks themselves to hold the attention of the public. Context is then crucial. And that context is often your local environment. That is why we see a clear development in the use of social media marketing towards localization .
Of course, this is especially true for retail brands, which also have a local physical presence. Advertisements with store traffic as a goal, such as Facebook's store visit ads , are therefore increasingly used. In addition, it has already been mentioned earlier in this article that Facebook itself is investing heavily in local news. If Facebook is investing so heavily in this, you as a marketer can also draw your conclusions about the importance of localization.
I am very curious about your opinion on the developments of social media in 2019 and 2020. If you miss any social media trends, I would of course like to hear about it.