Getting there in 3 weeks: how we got 2041 people to attend an event with a 3.1% registration conversion rateArticle
Posted: Wed Dec 18, 2024 8:25 am
Digital preparation for events usually begins 3-4 months in advance. This period gives room for maneuver: you can calmly develop a strategy, test hypotheses and take your time.
But this time everything was different: in November 2023, colleagues from the event agency ProAct Media, the organizer of the Multilevel Network 2023 forum, approached us with the task phone number library of ensuring at least 1000 registrations in 3 weeks. We thought about it and decided to take a risk - read what came of it.
The Yagla team runs an excellent telegram channel where they publish expert opinions and original longreads about business and marketing, many of which do not make it to this site. Be sure to subscribe at
So, what do we have: the forum is being held for the first time, the niche is specific, no digital support has been used before. And there are only 3 weeks left until the deadline: there is not just not enough time to warm up the audience, test hypotheses, there simply isn’t any.
And that's not all the difficulties!
The niche itself. Many people still perceive MLM if not as a sect, then certainly as a financial pyramid. Hence the reluctance to get involved with the niche in principle. All this had to be taken into account.
An outdated business model based entirely on word of mouth.
Sales of the product are carried out offline according to the classic scheme for network marketing: through personal sales of distributors; external marketing tools are not used.
Limited budget: 3 million rubles.
But this time everything was different: in November 2023, colleagues from the event agency ProAct Media, the organizer of the Multilevel Network 2023 forum, approached us with the task phone number library of ensuring at least 1000 registrations in 3 weeks. We thought about it and decided to take a risk - read what came of it.
The Yagla team runs an excellent telegram channel where they publish expert opinions and original longreads about business and marketing, many of which do not make it to this site. Be sure to subscribe at
So, what do we have: the forum is being held for the first time, the niche is specific, no digital support has been used before. And there are only 3 weeks left until the deadline: there is not just not enough time to warm up the audience, test hypotheses, there simply isn’t any.
And that's not all the difficulties!
The niche itself. Many people still perceive MLM if not as a sect, then certainly as a financial pyramid. Hence the reluctance to get involved with the niche in principle. All this had to be taken into account.
An outdated business model based entirely on word of mouth.
Sales of the product are carried out offline according to the classic scheme for network marketing: through personal sales of distributors; external marketing tools are not used.
Limited budget: 3 million rubles.