If you are B2C and your
Posted: Wed Dec 18, 2024 8:01 am
The point is to know how to take advantage of them, and this is what we are going to do today: understand the potential of networks, choose only those that are really relevant to your business, and I will give you some tips so that they become your strategic allies.
Why is it necessary for SMEs to have a presence on social networks?
Because your customers are there.
We Are Social's Digital 2022 report shows that in Spain more than 40 million people use social media daily and spend an average of two hours a day. This represents 87% of the population .
Social media is more than just a showcase for your company. It is a meeting point and a place for conversation with your potential and existing clients. A space to talk and listen to your audience.
Therefore, to be part of them you have to have a topic of conversation (content), know how to listen and relate (dedication) and an intention (objective).
What can social media do for your SME?
Having a presence on social media can bring multiple benefits to small and medium-sized businesses.
Visibility and reach
Social media allows you to reach people you otherwise wouldn't be able to.
Visibility on Social Media has great potential if you know how to play your cards, because the algorithm also shows you people who are not searching for or following you, that is, new audiences .
Traffic for your website
Social media channels are great content drivers and web traffic channels. In turn, content marketing adds value to social media.
Therefore, you must work together with both strategies to make the most of all their possibilities. If you also have the option of investing in Ads, you will shorten the time to your results.
Because one thing must be clear: organic growth on social networks is slow. Very slow.
So if you don't have patience and you have money, Social Ads are the solution.
If you don't have patience or money... Be consistent!
Build trust (and conversions)
A brand that is active on social media with a value proposition and a unique identity, that regularly publishes valuable content and interacts with its community, is a company that inspires trust.
Before making a purchase decision, your customers will visit your networks or your website.
If, upon entering any of your touchpoints, the site is neglected or empty, or the value proposition has not been communicated adequately, you will have lost an opportunity. And in digital, there are no second chances.
In addition, social networks are making it increasingly easier for us to sell online from the network itself.
A well-developed social media profile combined with Social Ads can be a good asset for your SME.
Which social networks should I choose for my company?
Which social networks should you be on? The one your buyer persona is on.
But you also have to take into account the type of business you have, the resources you have available and the objective(s) you are going to have there.
Social media is just a medium
It's important to keep in mind that networks are just a means, not an end. You can't put all your eggs in that basket, because it's not your basket.
If you really want to work on your digital presence, a fundamental pillar is your website.
It has happened that promising social networks have already disappeared, that their conditions have changed, that they have gone down for hours… You cannot depend on them because they are neither your property nor do you have control over them.
However, with your website, yes.
What do you need before launching your SME on the networks?
You need strategy and dedication.
In this sense, it is advisable that, to the extent possible, you turn to a Social Media professional and do not leave the digital reins of your company to a neophyte in the field.
Tips for SMEs that want to be on LinkedIn
LinkedIn is, without a doubt, the social network for professionals.
If your SME is B2B, you have to be there no matter what.
end consumer is a specific professional profile, you should also be there.
In any case, as a professional you have to be on LinkedIn, for your laos whatsapp number data company and for yourself, as we will see.
LinkedIn will help you achieve three vital goals for your brand: authority, recognition and lead generation.
Make LinkedIn your company's ally with this e-book:
Having a LinkedIn company page is easy. The question is what to do with it.
1. Define a content strategy for LinkedIn
And regularly publish valuable content to win over your followers.
2. You can pin a post to the top of your page
Create a specific post or piece of content that is popular with your community. It will be the first thing they see when they visit your business page.
3. Take advantage of the 3 hashtags
You can add up to three hashtags to your business profile.
Why is it necessary for SMEs to have a presence on social networks?
Because your customers are there.
We Are Social's Digital 2022 report shows that in Spain more than 40 million people use social media daily and spend an average of two hours a day. This represents 87% of the population .
Social media is more than just a showcase for your company. It is a meeting point and a place for conversation with your potential and existing clients. A space to talk and listen to your audience.
Therefore, to be part of them you have to have a topic of conversation (content), know how to listen and relate (dedication) and an intention (objective).
What can social media do for your SME?
Having a presence on social media can bring multiple benefits to small and medium-sized businesses.
Visibility and reach
Social media allows you to reach people you otherwise wouldn't be able to.
Visibility on Social Media has great potential if you know how to play your cards, because the algorithm also shows you people who are not searching for or following you, that is, new audiences .
Traffic for your website
Social media channels are great content drivers and web traffic channels. In turn, content marketing adds value to social media.
Therefore, you must work together with both strategies to make the most of all their possibilities. If you also have the option of investing in Ads, you will shorten the time to your results.
Because one thing must be clear: organic growth on social networks is slow. Very slow.
So if you don't have patience and you have money, Social Ads are the solution.
If you don't have patience or money... Be consistent!
Build trust (and conversions)
A brand that is active on social media with a value proposition and a unique identity, that regularly publishes valuable content and interacts with its community, is a company that inspires trust.
Before making a purchase decision, your customers will visit your networks or your website.
If, upon entering any of your touchpoints, the site is neglected or empty, or the value proposition has not been communicated adequately, you will have lost an opportunity. And in digital, there are no second chances.
In addition, social networks are making it increasingly easier for us to sell online from the network itself.
A well-developed social media profile combined with Social Ads can be a good asset for your SME.
Which social networks should I choose for my company?
Which social networks should you be on? The one your buyer persona is on.
But you also have to take into account the type of business you have, the resources you have available and the objective(s) you are going to have there.
Social media is just a medium
It's important to keep in mind that networks are just a means, not an end. You can't put all your eggs in that basket, because it's not your basket.
If you really want to work on your digital presence, a fundamental pillar is your website.
It has happened that promising social networks have already disappeared, that their conditions have changed, that they have gone down for hours… You cannot depend on them because they are neither your property nor do you have control over them.
However, with your website, yes.
What do you need before launching your SME on the networks?
You need strategy and dedication.
In this sense, it is advisable that, to the extent possible, you turn to a Social Media professional and do not leave the digital reins of your company to a neophyte in the field.
Tips for SMEs that want to be on LinkedIn
LinkedIn is, without a doubt, the social network for professionals.
If your SME is B2B, you have to be there no matter what.
end consumer is a specific professional profile, you should also be there.
In any case, as a professional you have to be on LinkedIn, for your laos whatsapp number data company and for yourself, as we will see.
LinkedIn will help you achieve three vital goals for your brand: authority, recognition and lead generation.
Make LinkedIn your company's ally with this e-book:
Having a LinkedIn company page is easy. The question is what to do with it.
1. Define a content strategy for LinkedIn
And regularly publish valuable content to win over your followers.
2. You can pin a post to the top of your page
Create a specific post or piece of content that is popular with your community. It will be the first thing they see when they visit your business page.
3. Take advantage of the 3 hashtags
You can add up to three hashtags to your business profile.