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Live shopping and email marketing: how to reach more people
1. Choose an influencer adapted to your target
2. Always (but always) announce events
3. Send an eye-catching and truthful email
4. Include your newsletter subscription in Live Shopping
Live shopping and email marketing: how to reach more people
Live shopping is a technique that emerged in China in 2016 and basically consists of performing live demonstrations of a product . To do this, the image of a company employee or, more commonly, an influencer can be used.
What is the goal? To generate an impact that increases leads and, consequently, conversions . This is a very important phase, which is why an email marketing solution is useful to streamline the process. And there is freight forwarders brokers email lists no doubt that email marketing actions combined with Live shopping can generate a lot.
The growth of this type of formula is eloquent: between January and September 2020, the number of businesses using this formula increased by 719% in China . Although the pandemic has boosted this option, there was already an upward trend.
It is important to remember, however, that this relationship is bidirectional . Live shopping can lead to a person subscribing to a newsletter, but the newsletter can also lead to a Live shopping session.
1. Choose an influencer adapted to your target
Choosing an influencer that is suited to your target audience is essential for email marketing actions. Bear in mind that, depending on your customer profile, this may be more relevant. And, of course, you have to check which social network they are most active on and which one best matches your objectives.
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Let's remember, for example, that the younger public is sensitive to networks like Tik Tok or Twich . On the other hand, classic networks like Instagram , Youtube or Facebook still have loyal followers. In addition, it is not a bad idea to remember that you can combine several social networks depending on each situation.
Keep in mind that when you are going to organize this event, who is promoting it is essential. Therefore, you cannot forget this issue.
2. Always (but always) announce events
The newsletter list is a resource that allows you to send notifications frequently. And there is no doubt that any Live shopping session you do has to be announced.
As a general rule, we recommend that you send the email with some advance notice , preferably more than 24 hours . This will make it easier for recipients to receive it in sufficient time without forgetting. However, remember that, depending on the complexity of the event and the target, this deadline may change.
It is important to remember that live shopping is generally not a common resource. Therefore, you have a greater chance of making an impact than with other formulas.
3. Send an eye-catching and truthful email
This applies to all emails , but especially so in this case. Keep in mind that you only have a few seconds to get attention.
First of all, the subject line must be eye-catching and informative. Including a photo of the person and the product is essential. On the other hand, you should also indicate on which social networks the event can be followed . And, of course, make a compelling call to action to achieve the desired effect.
