Beyond the aspects related to the classification of websites, there are those more closely connected to the topics covered . Given that Google has understood that your blog produces guides that can be consulted virtually forever, for you to compete, for example, in the SERPs on which Google chooses to show blogs that publish guides on fitness, you will have to develop an editorial plan focused on topics pertinent to fitness and relevant to those looking for such information.
What are these issues? And who knows, in the sense that indian contact number list everything can change depending on social action and its intended and unintended consequences. Google periodically takes note of these shifts in attention and updates its decisions on what is relevant and what is no longer relevant. This is how your fitness website can get millions of visits by offering guides on runner psychology, the best running shoes and light eggplant parmigiana, but suddenly lose 90% of its traffic when Google establishes that a fitness website MUST only publish exercise and workout cards. And if you think I'm exaggerating, keep in mind that what I'm writing is exactly what happened to many web projects in August 2018. Another great scam.
Relevance (how to put it better)
We conclude the discussion by reasoning about the third crucial aspect in terms of thematization of a website. Once Google has appropriately classified your website by type and has deemed it relevant for the topics it deals with, you need to work on relevance, that is, on the "something" that makes your content more interesting than that served by competitors.
Relevance is such a broad concept that unless we are aiming for a frontier experiment, it would be naive to associate it only with the topics developed in the text. Relevance is a phenomenon linked to user perception and as such can be influenced by factors that have nothing to do with the text. Even the opening speed and ease of use can in fact influence this perception and favor the growth of those behavioral signals that suggest to Google a greater relevance for a certain web page.
So in conclusion, keyword research is ok , but the more we enter this world (with all our shoes on) the more we must learn to ask ourselves 360° questions and gradually take into consideration things that today we perhaps are even unaware of.
Relevance (what we are talking about)
-
- Posts: 121
- Joined: Sun Dec 15, 2024 3:28 am