Instead, it’s wise to formalize what leaders should engage brazil phone number whatsapp and how far their involvement should be. Consider a framework that initially sees heads of department joining situations relevant to their expertise. For instance, customer service managers can be a part of the response for product complaints. Human resources (HR) leaders may be appropriate for staff conduct issues. Executives may be reserved for crises of ethics or significant financial problems.
While your crisis or PR team may be spearheading all such social media incidents in general, the relevant leader should be meaningfully involved. They may need to issue statements in posts, of course. However, they should also be behind the scenes to give insights into the challenges of their department and show that they are genuinely being accountable.
