Why should you produce SEO reports regularly?
Posted: Wed Dec 18, 2024 6:53 am
As we all know, SEO is important for most businesses. It is a channel that is receiving more and more investment and attention. Back in 2018, it was reported that the global SEO industry would reach a value of $80 billion .
The stakes are high. Companies are relying on india phone number list the channel as a key marketing platform, and business owners, CFOs, and other key stakeholders want to see a return on their investments.
For this reason, it is important to create and distribute periodic SEO reports to update on the progress of ongoing activities. But SEO reports are also important for SEOs themselves, so they should absolutely not be neglected.
Get your SEO reporting right and your job will be a lot easier. With the right report, you can quickly identify trends (both positive and negative), pinpoint areas that need your attention, and see at a glance the insights you need to get the job done.
And when you choose the right metrics to base your reports on, they become even more valuable.
How to Choose Metrics and KPIs for SEO Reporting
You need to make sure you report the metrics that matter, which are often very different for different businesses. The metrics you choose to include should make it clear that the reports are used as a way to communicate progress, successes, and actions.
Reporting with few metrics does not provide a true picture of the situation. When there are too many, the risk is that the reader will lose interest.
The trick to successful SEO reporting is to clearly show the metrics that mean the most to your business and project. A local business’s reporting needs on their local SEO strategy will be very different than an online store that wants to know how their eCommerce SEO strategy is performing .
The stakes are high. Companies are relying on india phone number list the channel as a key marketing platform, and business owners, CFOs, and other key stakeholders want to see a return on their investments.
For this reason, it is important to create and distribute periodic SEO reports to update on the progress of ongoing activities. But SEO reports are also important for SEOs themselves, so they should absolutely not be neglected.
Get your SEO reporting right and your job will be a lot easier. With the right report, you can quickly identify trends (both positive and negative), pinpoint areas that need your attention, and see at a glance the insights you need to get the job done.
And when you choose the right metrics to base your reports on, they become even more valuable.
How to Choose Metrics and KPIs for SEO Reporting
You need to make sure you report the metrics that matter, which are often very different for different businesses. The metrics you choose to include should make it clear that the reports are used as a way to communicate progress, successes, and actions.
Reporting with few metrics does not provide a true picture of the situation. When there are too many, the risk is that the reader will lose interest.
The trick to successful SEO reporting is to clearly show the metrics that mean the most to your business and project. A local business’s reporting needs on their local SEO strategy will be very different than an online store that wants to know how their eCommerce SEO strategy is performing .