How to Do a Backlink Audit in 5 Easy Steps
Posted: Wed Dec 18, 2024 6:41 am
A backlink audit is an evaluation of all the links pointing to your website. It means finding them, distinguishing the harmful ones from the beneficial ones, and developing the right strategy to deal with them.
You can download your link list from Google Webmaster india mobile number list Tools and manually review all your backlinks. But if you run a large, prestigious website that has accumulated a good amount of referring domains over time, the process can take years.
In this article, we show you how to do the job in less than an hour, using Semrush tools: Backlink Audit and Backlink Analysis . The database of 30T links, integrations with Google Analytics, Google Search Console and Majestic, and the intelligent scoring system ( with over 40 toxicity indicators ) will allow you to improve your backlink portfolio in 5 simple steps.
Step 1: Compare your backlink profile to your competitors
This step is not mandatory. But it gives you a good amount of information about your competitors' link building strategies , helping you evaluate your profile in the most reasonable way.
Go to Backlink Analysis and enter your domain and that of at least 1 competitor (you can enter up to 4). In the "Overview" tab you will find everything you need to understand if you are going in the right direction with your link building strategy.
What you should watch
Number of backlinks/referring domains/referring IPs to estimate the size of your backlink profile compared to your competitors.
Authority score to understand how attractive your domain is for link building.
Types of backlinks to see what your competitors' content is most linked to.
Link attributes to spot potential weaknesses in your rivals' profiles.
Referring Domains to find out if you should reach out to more domains than are currently pointing to your site.
You can download your link list from Google Webmaster india mobile number list Tools and manually review all your backlinks. But if you run a large, prestigious website that has accumulated a good amount of referring domains over time, the process can take years.
In this article, we show you how to do the job in less than an hour, using Semrush tools: Backlink Audit and Backlink Analysis . The database of 30T links, integrations with Google Analytics, Google Search Console and Majestic, and the intelligent scoring system ( with over 40 toxicity indicators ) will allow you to improve your backlink portfolio in 5 simple steps.
Step 1: Compare your backlink profile to your competitors
This step is not mandatory. But it gives you a good amount of information about your competitors' link building strategies , helping you evaluate your profile in the most reasonable way.
Go to Backlink Analysis and enter your domain and that of at least 1 competitor (you can enter up to 4). In the "Overview" tab you will find everything you need to understand if you are going in the right direction with your link building strategy.
What you should watch
Number of backlinks/referring domains/referring IPs to estimate the size of your backlink profile compared to your competitors.
Authority score to understand how attractive your domain is for link building.
Types of backlinks to see what your competitors' content is most linked to.
Link attributes to spot potential weaknesses in your rivals' profiles.
Referring Domains to find out if you should reach out to more domains than are currently pointing to your site.