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How to Create Welcome Emails That Make a Great Impression
Segment your contacts
Explain (briefly and concisely) what you offer
Automate emails to write them well
Include testimonials (but don't overdo it)
End your email with a call to action (CTA)
How to Create Welcome Emails That Make a Great Impression
Welcome Emails are a morocco business email list technique that, when executed well, offers multiple advantages. For example, they quadruple the number of openings and quintuple the number of clicks compared to other campaigns. In addition, they increase the revenue you get per message by 320% .
It is also important to remember that welcome emails should be sent at the beginning . After all, you should keep in mind that the goal is to respond to a subscription and provide useful information that will increase the chances of sales. Therefore, it is worth keeping this in mind.
There are a number of strategies to achieve a good result, beyond professional writing. They are the following:
Segment your contacts
Contact segmentation is an issue that you must take into account beforehand. Sometimes, it is preferable to write several welcome emails tailored to different groups. For example, you can segment by age, geographic origin or preferences , if you have more information.
Bear in mind that sometimes you can run several campaigns in parallel. This is a solution that may interest you if you are involved in several sectors or if you have a large volume of registrations.
Explain (briefly and concisely) what you offer
What you say, and how you say it, is crucial. You need to make the most of your first email to make a good impression , so you should explain what you are going to offer and what subscribers can get through this connection channel. The language should be direct and casual, although avoiding technical jargon (unless strictly necessary).
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It is worth noting, however, that if something is short, it is twice as good . Therefore, even if you have to adapt to your audience using their language, you have to be brief and concise. Remember that this is the way to make a good impression.
Automate emails to write them well
Time is money , but you need to take time to write calmly. For this reason, programming and automating a tool is essential to be able to send your emails. It is advisable to have an email marketing tool that allows you to send several emails simultaneously . This will make it easier for you to focus on writing so that the emails are of good quality.
Automation, on the other hand, allows you to schedule the time of sending. And that, undoubtedly, provides flexibility when writing. You can schedule for 9 in the morning while you are writing at 3 in the afternoon, for example.
Include testimonials (but don't overdo it)
Testimonials are a way to create engagement . After all, real experiences are highly valued by recipients. However, there are two things to keep in mind: first, the testimonials must be real and credible ; second, you must not overwhelm your email with testimonials . In some sectors, this will be a very interesting option to encourage your recipients.
End your email with a call to action (CTA)
The call to action (CTA) is a point that allows you to create conversion or move the recipient forward in the sales funnel . In addition, in the long term, the inclusion of the CTA will increase conversions and, therefore, sales.
Of course, it is important that the call to action contributes something and is convincing; in some cases it can be a call to purchase, but in others it must redirect the recipient to other pages or sections.
