What should exit-intent popups have?
Posted: Wed Dec 18, 2024 6:00 am
That said, don't make it difficult for users to leave your exit popup. The "x" should be easy to see and click. User experience is important to both Google and users. So don't hurt your trust and rankings because you want to force visitors to convert.
It just isn't going to work. Studies show that only a moderate increase in customer experience increases your revenue .
Showing irrelevant offers
When visitors land on a specific page, blog post, or other form of vp financial email lists content on your site, it’s key to display an offer relevant to their search and intent. Well, that is if you really want to convert your visitors into subscribers.
In that regard, make sure you track user behavior to deliver the right message at the right time. In some cases, you can use a little common sense.
Pop-up sample 2
For example, The Idle Man is offering a free fitness eBook, and the pop-up on this page offers a chance to win a pair of Nike Air Jordan sneakers. It has all the other important elements, including a simple registration process with just one field and a visible “x.”
This is a relevant pop-up because its target audience is those interested in fitness and the equipment used for exercise or training.
If there's one thing you'll learn in marketing, it's that sending the right message at the right time is key to conversions.
Next, take a look at a few elements you want to make sure are present in your exit-intent popups.
The correct text size and color
The design of your exit-intent popups is critical – it’s the difference between being appealing or terrifying to your visitors. Part of creating an engaging design is the text. Choosing the right font, size, and color is critical.
The key is to make your pop-ups easy to read. Otherwise, they are useless.
Allanapratt pop-up
Allanapratt.com
As you can see here, the words are obvious. The font is in handwritten text and is large enough to be easily read. Also, the words in bold and italics help the visitor see critical areas of the offer. Then, there is a quick registration form with only two fields.
The contrast between text and background is kept simple: black text on a white background. Never opt for strange color combinations that strain the eyes. Such as white text on a black background or grey text on a red background.
Attractive images that attract and convert
People are very visual, which is why most marketing materials use visual aids to capture them (or at least the ones that are successful). You’ll find visuals in ads, articles, blogs, brochures, and infographics . The same can be done with your pop-ups. You can also go the extra mile and include a video in your pop-up .
The idea is to choose relevant images that resonate with your target audience. For example, if you're offering free shipping on a clothing order, show a woman holding bags of clothing. Or if you're offering a free consultation for financial planning, show someone sitting at a table stressed out while going through bills.
It just isn't going to work. Studies show that only a moderate increase in customer experience increases your revenue .
Showing irrelevant offers
When visitors land on a specific page, blog post, or other form of vp financial email lists content on your site, it’s key to display an offer relevant to their search and intent. Well, that is if you really want to convert your visitors into subscribers.
In that regard, make sure you track user behavior to deliver the right message at the right time. In some cases, you can use a little common sense.
Pop-up sample 2
For example, The Idle Man is offering a free fitness eBook, and the pop-up on this page offers a chance to win a pair of Nike Air Jordan sneakers. It has all the other important elements, including a simple registration process with just one field and a visible “x.”
This is a relevant pop-up because its target audience is those interested in fitness and the equipment used for exercise or training.
If there's one thing you'll learn in marketing, it's that sending the right message at the right time is key to conversions.
Next, take a look at a few elements you want to make sure are present in your exit-intent popups.
The correct text size and color
The design of your exit-intent popups is critical – it’s the difference between being appealing or terrifying to your visitors. Part of creating an engaging design is the text. Choosing the right font, size, and color is critical.
The key is to make your pop-ups easy to read. Otherwise, they are useless.
Allanapratt pop-up
Allanapratt.com
As you can see here, the words are obvious. The font is in handwritten text and is large enough to be easily read. Also, the words in bold and italics help the visitor see critical areas of the offer. Then, there is a quick registration form with only two fields.
The contrast between text and background is kept simple: black text on a white background. Never opt for strange color combinations that strain the eyes. Such as white text on a black background or grey text on a red background.
Attractive images that attract and convert
People are very visual, which is why most marketing materials use visual aids to capture them (or at least the ones that are successful). You’ll find visuals in ads, articles, blogs, brochures, and infographics . The same can be done with your pop-ups. You can also go the extra mile and include a video in your pop-up .
The idea is to choose relevant images that resonate with your target audience. For example, if you're offering free shipping on a clothing order, show a woman holding bags of clothing. Or if you're offering a free consultation for financial planning, show someone sitting at a table stressed out while going through bills.