12 Important SEO KPIs You Should Be Tracking
Posted: Wed Dec 18, 2024 5:57 am
Listing all the KPIs you should be monitoring regularly to see a snapshot of how your SEO campaign is doing can be confusing, so we’ve focused on the 12 KPIs we believe are the most important.
These are metrics that give you a big-picture hong kong phone number list view of how your efforts are paying off, and allow you to demonstrate the impact you’re having, while also spotting potential problems before they become real headaches.
1. ROI
For almost every business, the ultimate goal of an SEO strategy is to generate a return on investment. And whether that investment is in an internal team and resources or in an agency, it still means making more money than you spent.
Tracking the ROI of your SEO efforts is crucial for the simple reason that it is the best measure of success there is: this metric tells you that you have more money in the bank than you spent. But remember that it can take time to see an ROI, often 6 to 12 months or more.
Find out where your ROI goal is and measure your performance on a regular basis, understanding your progress and creating detailed reports on it.
You can measure ROI based on your SEO investment and the revenue returned from the channel.
While a financial return is the primary KPI that many companies focus on, it inevitably takes time to see returns from an SEO strategy. For this reason, you should not rely solely on ROI.
Measuring and tracking organic conversions (sales, leads, or both, depending on how your business is organized) is an effective way to demonstrate success. After all, an increase in organic conversions can easily be attributed to your efforts.
Just make sure you set a conversion benchmark before you start working on a campaign; otherwise, you’ll find it harder to show an increase over what was already generated.
One tip is to take an average of the conversions generated in the three months prior to the start of your campaign and use that as a benchmark to measure growth.
You can track conversions in Google Analytics, measuring goals for lead conversions and using the eCommerce report to track sales by channel.
These are metrics that give you a big-picture hong kong phone number list view of how your efforts are paying off, and allow you to demonstrate the impact you’re having, while also spotting potential problems before they become real headaches.
1. ROI
For almost every business, the ultimate goal of an SEO strategy is to generate a return on investment. And whether that investment is in an internal team and resources or in an agency, it still means making more money than you spent.
Tracking the ROI of your SEO efforts is crucial for the simple reason that it is the best measure of success there is: this metric tells you that you have more money in the bank than you spent. But remember that it can take time to see an ROI, often 6 to 12 months or more.
Find out where your ROI goal is and measure your performance on a regular basis, understanding your progress and creating detailed reports on it.
You can measure ROI based on your SEO investment and the revenue returned from the channel.
While a financial return is the primary KPI that many companies focus on, it inevitably takes time to see returns from an SEO strategy. For this reason, you should not rely solely on ROI.
Measuring and tracking organic conversions (sales, leads, or both, depending on how your business is organized) is an effective way to demonstrate success. After all, an increase in organic conversions can easily be attributed to your efforts.
Just make sure you set a conversion benchmark before you start working on a campaign; otherwise, you’ll find it harder to show an increase over what was already generated.
One tip is to take an average of the conversions generated in the three months prior to the start of your campaign and use that as a benchmark to measure growth.
You can track conversions in Google Analytics, measuring goals for lead conversions and using the eCommerce report to track sales by channel.