It's like the, you know, the mobile number list with name in india number one I mean, I'm sure there are many other traits that go into being resourceful, but like creative and thoughtful. But, but more than anything, it's just like, I, I don't stop. I'm like, okay, I don't have the answer. I'll go find the answer. Okay. I don't know what the answer is. I'll make the, an like, I'll make the answer and share it. I like to dig in and I like to understand I'm super curious, and I know all of those things about me, but being resourceful and finding the answer instead of waiting for it to come to me is like the number one thing I learned in PR, especially with PR because like reporters aren't waiting, like, do you have, do you have the information or do you not have the information? Cause if you don't, I'll move on. My story can be told by somebody else or through someone else. So that was definitely question. I haven't, I haven't talked about that a lot or I haven't like, and I feel like I had a good reaction immediately.
NICK: That's a good one. That's a good one to have especially with with how fast everything is developing and changing and moving being able to stare on your toes and constantly curious, constantly kind of being able to find answers.
ROBYN: Yeah. I like that. Thank you for validating it.
NICK: Well, I like to think of myself as pretty resourceful as well, so I, okay. Hopefully I can relate. Yeah. you know, here a proper expression, obviously we're, we're a growth marketing agency and we're really passionate about generating revenue in your experience. What is the most important factor that impacts the ability of marketing to contribute to revenue?
ROBYN: Customers, the voice, or the, the be having the ability to listen and talk to my customers or what propels me to make the materials or the campaigns hit that to hit the mark customers all day.
NICK: I hear that answer a lot. And I think it's one of those things that marketing's such a big world, but we forget the fundamentals. Yeah. A lot. And it's at the end of the day, you have to understand your customer. You have to understand your audience. And I think all, all evils come from that, understanding your audience and just kind of, I've seen, I've seen this many times with, with teams that I've worked with or, or, or teams that I've agencies that I've hired when I was an in-house marketer and they're just an autopilot, right? Oh, we're gonna turn out 10 eBooks and 50 blogs and okay. But like, who is this for? Who's the, you know, are they actually going to consume this content? Are they actually interested in this?
