Marketing is a lot like any other skill
Posted: Wed Dec 18, 2024 5:26 am
You can learn it yourself or you can hire someone who's already an expert in that field to help you grow!
So how do you choose if in-house marketing or a growth marketing agency is the best choice for your business? Which will help you make your revenue goals and growth visions a reality?
Keep reading to learn the benefits of both in-house mobile number list marketing and marketing agencies and learn everything you need to pick which path will set your business up for success.
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The Pros of In-House Marketing
1. The day-to-day availability
In-house marketers are more readily available because they’re dedicated solely to one client (their own company!). Most marketers in an agency work for multiple clients and can answer client inquiries within 24 hours. A good growth marketing agency should provide a primary person-of-contact (POC) and make it clear how quickly they can respond to client emails.
2. In-house product & brand knowledge
There are also benefits to having employees within the company who understand your unique challenges and can help clients better understand what you offer. An in-house team presumably had company training and are familiar with the inner workings and clients of the product, service, and brand. Although a strong marketing agency will work to understand your market and your clients, no one will understand them better than you and your own team.
3.No sharing across clients
Most growth marketing agencies service around 10-20 clients. Marketers must split time working on campaigns and strategies for each client. In-house marketing teams, on the other hand, are dedicated to the company for which they work. While they do have to work with other departments, in-house marketers don’t have to commit to multiple different clients.
So how do you choose if in-house marketing or a growth marketing agency is the best choice for your business? Which will help you make your revenue goals and growth visions a reality?
Keep reading to learn the benefits of both in-house mobile number list marketing and marketing agencies and learn everything you need to pick which path will set your business up for success.
Untitled-design
The Pros of In-House Marketing
1. The day-to-day availability
In-house marketers are more readily available because they’re dedicated solely to one client (their own company!). Most marketers in an agency work for multiple clients and can answer client inquiries within 24 hours. A good growth marketing agency should provide a primary person-of-contact (POC) and make it clear how quickly they can respond to client emails.
2. In-house product & brand knowledge
There are also benefits to having employees within the company who understand your unique challenges and can help clients better understand what you offer. An in-house team presumably had company training and are familiar with the inner workings and clients of the product, service, and brand. Although a strong marketing agency will work to understand your market and your clients, no one will understand them better than you and your own team.
3.No sharing across clients
Most growth marketing agencies service around 10-20 clients. Marketers must split time working on campaigns and strategies for each client. In-house marketing teams, on the other hand, are dedicated to the company for which they work. While they do have to work with other departments, in-house marketers don’t have to commit to multiple different clients.