Add the Right Keywords to Your Images
Posted: Wed Dec 18, 2024 5:17 am
The third goal of image optimization is to make sure that your images are displayed correctly on social media and with a pay-per-click strategy. When you post a link to your content on social media, you may not want an image associated with that link. But you also want that image to look great. To do that, you’ll need to optimize your images.
If you decide to ignore Google image search, you’re kenya phone number library throwing away a huge market share. The statistics bear this out. Beyond the statistics, Google is making image search a core component of its offerings. What’s more, Google is now prioritizing images that are easy to find on the page. In particular, images that are centrally placed or near the top of the page are more likely to come to the top spot.
Google can’t “read” your images yet , so you need to use text surrounding the image to tell Google what the image is “about.”
When it comes to optimizing images, the first step is to make sure they are associated with the right keywords. There are several parts to this step:
First, name the image file according to your keyword . For example: if you’re trying to optimize for “marketing,” name the image something like “marketing.jpg.” (As a general rule, use JPG for “standard” images that you add to your web pages. Use PNG or GIF for more “complex” images, like your corporate logo or other marketing graphics.) Googlebot will try to extract meaning from the file name. The more that meaning relates to the keyword you applied to the content of the page, the better. For example, let’s look at the image search for “conversion rate optimization.” Let’s say one of the first results is an image from a website located in India. So how did it rank so high? Take a look at the file name: 21950308-communication-rate-optimization_orig.gif. See “conversion rate optimization” in the name? That’s one of the reasons Google decided to rank this image at the top.
Once you’ve made the file name synonymous with your keyword, you’re not done. There are still a few more things you need to do to fully optimize the image.
If you decide to ignore Google image search, you’re kenya phone number library throwing away a huge market share. The statistics bear this out. Beyond the statistics, Google is making image search a core component of its offerings. What’s more, Google is now prioritizing images that are easy to find on the page. In particular, images that are centrally placed or near the top of the page are more likely to come to the top spot.
Google can’t “read” your images yet , so you need to use text surrounding the image to tell Google what the image is “about.”
When it comes to optimizing images, the first step is to make sure they are associated with the right keywords. There are several parts to this step:
First, name the image file according to your keyword . For example: if you’re trying to optimize for “marketing,” name the image something like “marketing.jpg.” (As a general rule, use JPG for “standard” images that you add to your web pages. Use PNG or GIF for more “complex” images, like your corporate logo or other marketing graphics.) Googlebot will try to extract meaning from the file name. The more that meaning relates to the keyword you applied to the content of the page, the better. For example, let’s look at the image search for “conversion rate optimization.” Let’s say one of the first results is an image from a website located in India. So how did it rank so high? Take a look at the file name: 21950308-communication-rate-optimization_orig.gif. See “conversion rate optimization” in the name? That’s one of the reasons Google decided to rank this image at the top.
Once you’ve made the file name synonymous with your keyword, you’re not done. There are still a few more things you need to do to fully optimize the image.