The state of AI in marketing – A research by GetResponse
Posted: Wed Dec 18, 2024 5:13 am
Lately, there’s a phrase going around
“AI won’t take your job, but someone using AI might.”
This idea has been turning heads, sparking both excitement and a bit of worry.
It makes us think about a future where being good buy Phone Number List with technology could mean the difference between keeping up and falling behind. So, is it true that knowing how to use AI can give someone an upper hand, especially in areas like marketing?
To get a clearer picture, we’ve decided to dig deeper into this topic. We conducted an external research, reaching out to a diverse group of marketing professionals. This group included freelancers, solopreneurs, and marketers from the US and the UK, each with their own unique insights and experiences.
Our goal was simple: to find out how these professionals are bringing AI into their marketing game. What we discovered gives us a real glimpse into how AI is being used in the marketing world today.
Methodology
Pollfish operates through a network of mobile apps. This approach allows them to connect with people while they are using their favorite apps. Because participants don’t receive money for their answers, they’re more inclined to share their honest thoughts.
Additionally, Pollfish employs sophisticated technology to ensure the responses we receive are authentic. This step is important for maintaining the integrity of our data, making it both clean and reliable.
The research is based on the responses of 2000 people based in the U.S. and U.K. working particularly in marketing, holding positions of in-house marketing managers, freelancers and affiliate marketing managers
This diversified response rate across different professional categories and company sizes provided us with a rich dataset.
AI adoption among marketers in 2024
Out of the total respondents, 43% confirmed that they are currently utilizing AI tools in their marketing strategies.
This significant percentage underscores a growing trend: the adoption of AI is not just a futuristic concept but a present reality for nearly half of the businesses surveyed.
These organizations are leveraging AI to analyze consumer behavior, automate repetitive tasks, personalize marketing efforts, and optimize their campaigns for better performance and ROI.
Conversely, almost 26% of the respondents indicated they are not using AI tools in their marketing processes. This group represents a segment of the market that remains untapped by AI technology, potentially due to barriers such as lack of knowledge, perceived complexity, or budget constraints. Addressing these barriers could unlock new opportunities for growth and efficiency for these businesses.
A small yet notable portion of the respondents (6%) were not familiar with AI.
This highlights an educational gap in the market, suggesting that a segment of professionals is still unaware of AI and its potential benefits. Bridging this knowledge gap could not only expand the adoption of AI but also stimulate innovation and competitiveness within industries.
Looking forward, 22% of respondents are planning to incorporate AI tools into their marketing processes in 2024. This forward-thinking group reflects a proactive stance towards embracing new technologies.
Marketing challenges
In order to understand how AI can be leveraged for marketing activities, we first have to take a look at the challenges marketers face in their day-to-day work. When asked about the challenges they face in marketing, our respondents gave a number of examples. Here are the most common ones.
Time constraints
A significant portion of respondents – 41.5% to be exact – find themselves wrestling with time constraints, a bottleneck that often leads to rushed decisions and less-than-optimal campaign strategies.
The planning and sign-off processes, including budgeting, strategy formation, and tactical decisions, are cited by 41% of respondents as the most time-intensive part of their workflow.
The brainstorming process also stands out as a major time sink for 39.5% of marketers. Generating new, innovative ideas is not only crucial but also time-consuming, as it demands creativity and often, multiple iterations to refine those ideas into actionable campaign strategies.
Reporting and analysis, as identified by 29.5%, is essential for measuring campaign success and informing future strategies. However, collecting data, analyzing results, and generating reports is a detailed and time-consuming process.
Budget limitations
Budget limits are a big problem for nearly half of the people we asked. When every dollar matters, it’s really important to find smart ways to spend less on ads but still get good results.
This means looking closely at how much money is being spent on ads, finding places where they can cut costs without losing out, and trying new ways to make the most out of the money they have.
Creativity
Creativity, or rather, the lack of it, is a big issue for about 32% of marketers. This tells us there’s a real need for tools that can help spark some new ideas and show things from a different angle.
Finding ways to get those creative juices flowing is important. It can be the difference between an ad that people talk about and one that nobody notices. So, there’s a big push to find new technologies that can make coming up with those big, bold ideas a little easier for everyone in marketing.
Lack of technical skills
For about 24% of marketers, not having enough tech know-how is a real speed bump. The marketing world is packed with tools and technologies that can do amazing things – from analyzing heaps of data to automating your email campaigns. But if you’re not sure how to use these tools, they won’t be much of a help.
Cross-team communication
Then there’s the challenge of getting everyone on the same page, which about 23% of marketers are struggling with. Cross-team communication is crucial for making sure everyone’s rowing in the same direction. Without it, you’re likely to see projects get delayed, budgets blown, and opportunities missed.
“AI won’t take your job, but someone using AI might.”
This idea has been turning heads, sparking both excitement and a bit of worry.
It makes us think about a future where being good buy Phone Number List with technology could mean the difference between keeping up and falling behind. So, is it true that knowing how to use AI can give someone an upper hand, especially in areas like marketing?
To get a clearer picture, we’ve decided to dig deeper into this topic. We conducted an external research, reaching out to a diverse group of marketing professionals. This group included freelancers, solopreneurs, and marketers from the US and the UK, each with their own unique insights and experiences.
Our goal was simple: to find out how these professionals are bringing AI into their marketing game. What we discovered gives us a real glimpse into how AI is being used in the marketing world today.
Methodology
Pollfish operates through a network of mobile apps. This approach allows them to connect with people while they are using their favorite apps. Because participants don’t receive money for their answers, they’re more inclined to share their honest thoughts.
Additionally, Pollfish employs sophisticated technology to ensure the responses we receive are authentic. This step is important for maintaining the integrity of our data, making it both clean and reliable.
The research is based on the responses of 2000 people based in the U.S. and U.K. working particularly in marketing, holding positions of in-house marketing managers, freelancers and affiliate marketing managers
This diversified response rate across different professional categories and company sizes provided us with a rich dataset.
AI adoption among marketers in 2024
Out of the total respondents, 43% confirmed that they are currently utilizing AI tools in their marketing strategies.
This significant percentage underscores a growing trend: the adoption of AI is not just a futuristic concept but a present reality for nearly half of the businesses surveyed.
These organizations are leveraging AI to analyze consumer behavior, automate repetitive tasks, personalize marketing efforts, and optimize their campaigns for better performance and ROI.
Conversely, almost 26% of the respondents indicated they are not using AI tools in their marketing processes. This group represents a segment of the market that remains untapped by AI technology, potentially due to barriers such as lack of knowledge, perceived complexity, or budget constraints. Addressing these barriers could unlock new opportunities for growth and efficiency for these businesses.
A small yet notable portion of the respondents (6%) were not familiar with AI.
This highlights an educational gap in the market, suggesting that a segment of professionals is still unaware of AI and its potential benefits. Bridging this knowledge gap could not only expand the adoption of AI but also stimulate innovation and competitiveness within industries.
Looking forward, 22% of respondents are planning to incorporate AI tools into their marketing processes in 2024. This forward-thinking group reflects a proactive stance towards embracing new technologies.
Marketing challenges
In order to understand how AI can be leveraged for marketing activities, we first have to take a look at the challenges marketers face in their day-to-day work. When asked about the challenges they face in marketing, our respondents gave a number of examples. Here are the most common ones.
Time constraints
A significant portion of respondents – 41.5% to be exact – find themselves wrestling with time constraints, a bottleneck that often leads to rushed decisions and less-than-optimal campaign strategies.
The planning and sign-off processes, including budgeting, strategy formation, and tactical decisions, are cited by 41% of respondents as the most time-intensive part of their workflow.
The brainstorming process also stands out as a major time sink for 39.5% of marketers. Generating new, innovative ideas is not only crucial but also time-consuming, as it demands creativity and often, multiple iterations to refine those ideas into actionable campaign strategies.
Reporting and analysis, as identified by 29.5%, is essential for measuring campaign success and informing future strategies. However, collecting data, analyzing results, and generating reports is a detailed and time-consuming process.
Budget limitations
Budget limits are a big problem for nearly half of the people we asked. When every dollar matters, it’s really important to find smart ways to spend less on ads but still get good results.
This means looking closely at how much money is being spent on ads, finding places where they can cut costs without losing out, and trying new ways to make the most out of the money they have.
Creativity
Creativity, or rather, the lack of it, is a big issue for about 32% of marketers. This tells us there’s a real need for tools that can help spark some new ideas and show things from a different angle.
Finding ways to get those creative juices flowing is important. It can be the difference between an ad that people talk about and one that nobody notices. So, there’s a big push to find new technologies that can make coming up with those big, bold ideas a little easier for everyone in marketing.
Lack of technical skills
For about 24% of marketers, not having enough tech know-how is a real speed bump. The marketing world is packed with tools and technologies that can do amazing things – from analyzing heaps of data to automating your email campaigns. But if you’re not sure how to use these tools, they won’t be much of a help.
Cross-team communication
Then there’s the challenge of getting everyone on the same page, which about 23% of marketers are struggling with. Cross-team communication is crucial for making sure everyone’s rowing in the same direction. Without it, you’re likely to see projects get delayed, budgets blown, and opportunities missed.