Winner of the Holiday Shopping Season
Posted: Wed Dec 18, 2024 5:11 am
While many associate Black Friday sales as the busiest buying day for holiday shoppers, we’re seeing page views and orders increase across the whole of November – up 31.4% and 65.9% on orders in 2019. While the majority of shoppers (86.8%) say they buy gifts during sales to take advantage of the deals, the impact of Covid-19 looks set to exacerbate this as consumers consider their finances more carefully.
In last year’s holiday consumer survey, nearly kazakhstan phone number library one-fifth of shoppers planned to start holiday shopping in mid-July. While this year’s date has reportedly been pushed back until at least October, it remains a prime opportunity for retailers and brands to kick off holiday shopping as consumers search for deals and discounts elsewhere. Last year, 70% of shoppers bought at least one holiday gift during this time.
This information increasingly influences whether shoppers decide to buy, and brands need to be visible to their customers online. 48% of shoppers say brands and retailers that respond to reviews make them more likely to buy. The survey also found that shoppers often prefer to ask brands questions via social media.
There’s no doubt that more online shopping will be done this holiday season than ever before. Retailers need to have a holiday plan that gives consumers the confidence to buy from them. It’s vital that brands ensure their websites provide a seamless shopping experience and make it easy for customers to find the answers they’re looking for through Q&A, reviews and brand response to maximise revenue opportunities. The impact on sales is clear: we see Q&A on product pages driving a 120% increase in visitors per visit on best-in-class sites, and reviews driving a 159% increase in revenue per visit. This year has been challenging for retailers – they need to understand the behavioural changes caused by restrictions and adapt to effectively engage with customers this holiday season.
When retailers find themselves caught up in the coronavirus pandemic, their reality often comes down to ‘adapting’ to the verticals they sell to, whether virtual or in-store.
how will the pandemic affect the new year shopping season
In last year’s holiday consumer survey, nearly kazakhstan phone number library one-fifth of shoppers planned to start holiday shopping in mid-July. While this year’s date has reportedly been pushed back until at least October, it remains a prime opportunity for retailers and brands to kick off holiday shopping as consumers search for deals and discounts elsewhere. Last year, 70% of shoppers bought at least one holiday gift during this time.
This information increasingly influences whether shoppers decide to buy, and brands need to be visible to their customers online. 48% of shoppers say brands and retailers that respond to reviews make them more likely to buy. The survey also found that shoppers often prefer to ask brands questions via social media.
There’s no doubt that more online shopping will be done this holiday season than ever before. Retailers need to have a holiday plan that gives consumers the confidence to buy from them. It’s vital that brands ensure their websites provide a seamless shopping experience and make it easy for customers to find the answers they’re looking for through Q&A, reviews and brand response to maximise revenue opportunities. The impact on sales is clear: we see Q&A on product pages driving a 120% increase in visitors per visit on best-in-class sites, and reviews driving a 159% increase in revenue per visit. This year has been challenging for retailers – they need to understand the behavioural changes caused by restrictions and adapt to effectively engage with customers this holiday season.
When retailers find themselves caught up in the coronavirus pandemic, their reality often comes down to ‘adapting’ to the verticals they sell to, whether virtual or in-store.
how will the pandemic affect the new year shopping season