What is Content?
To understand content marketing, you need to be clear that content is not just about the written word.
Content is basically everything that is displayed on a germany whatsapp number page. Content is what the Internet is made of and what the entire world of social media is built on. The main thing that makes content content is that it is not explicitly designed to be marketing.
It's informative, it's entertaining, and sometimes it's even shareable. But it doesn't always fit what we think of as traditional marketing.
While marketing aims to sell an item by directly promoting it – with in-depth discussions about how awesome Widget 3.0 really is and how it will completely change your life – content marketing often aims to educate or entertain a potential customer into brand loyalty.
It’s no secret that potential customers who use your website to get information will come back later to buy what you sell if they trust that you know what you’re talking about.
The best content marketing is genuinely disinterested. It doesn’t overtly sell or promote any product. It simply provides useful information in an easy-to-understand format for an audience eager to learn more about the topic. It comes in many shapes and sizes, including:
Blog
Blogs are one of the most popular content marketing formats. Not only do they allow you to truly connect with your customer and demonstrate your knowledge on a given topic, but blogs live on the SERPs for a very long time (if you play your cards right). Blogs offer you several ways to get your business noticed, including gathering inbound links and great material to feed your social media accounts.
Newsletter
Newsletters, whether in print or digital, are a regular reminder that your business still exists and that you’re not just another knowledge hub. After all, why would anyone go through the hassle of researching a topic when they know you’ll deliver everything they need in one neat package? Whether you offer a service or a product, well-designed and executed newsletters are a great way to stay top of mind (and in the inbox).
