Pilar García Garzón, General Manager of Orbit Consulting Group, the future of e-commerce will depend on its ability to reinvent itself and rely on management programs such as ERP, CRM and BPM focused on customer loyalty and omnichannel.
Adrián Amorín, Country Manager of idealo.es, believes that purchases made using smartphones, ePayment…and innovation in shipping will be some of the trends that will define online shopping in the very near future.
In addition, an improvement in the format and presentation golf courses email list of the Apps is expected, with the aim of making the selection process easier and more intuitive, and offering a better user experience.
Matt Warren, Founder and CEO, Veeqo, says that in the past, customer experience was almost like an optional extra. Something that could get you ahead of the pack while still allowing room to compete on other things. But in 2019, brands will need to provide an epic experience as standard.
What does customer experience entail? According to Warren, “customer experience” is a fairly broad topic, involving making improvements in:
On-site UX.
Shipping and fulfillment.
Customer service.
Solid returns process.
Trust, security and reliable data management.
Conclusions
Overall, 2019 will see a steady rise in online sales. Companies that invest in this direction will see an appreciable increase in revenue. However, it should be emphasized that having an eCommerce is not just about setting up a well-designed and functional online sales platform. Obviously, the platform is a necessary but not sufficient condition. What you need is to integrate a marketing plan aimed at capturing the attention and interest of users and pushing them towards purchasing.
If you also take stock and look at what happened in the past year and what will happen in 2019, you will be able to create an appropriate marketing plan for your online store.
While Amazon will continue to dominate the market, Facebook ads will continue to evolve and small brands like yours will continue to grow. By being aware of and experimenting with new technology and focusing on eCommerce Marketing trends for 2019, your brand can stay ahead of the competition and grow sustainably.
Conclusion
Instagram Stories are very important for brands. Through this Instagram feature, it is possible to break down formal barriers between brands and customers, showing them moments from the company's life, promoting specific discounts, asking for opinions and much more.
There are no limits to the imagination, but obviously, to get concrete feedback it is necessary to insert them into a broad-spectrum social media marketing strategy.
Instagram Stories can have a positive impact on your brand, but only if they are in line with your corporate image. In this way, they can bring excellent results in terms of business.
