With a multi- or omnichannel approach
Posted: Wed Dec 18, 2024 5:07 am
growth marketers will cast a wide net and run multiple efforts, including (but not limited to) emails, paid social, paid search, SEO, automation, and more. They’ll carefully monitor their efforts for effectiveness by consistently checking on data (we’ll get to that), then tweak, revamp, overhaul, or replace their efforts with something new based on their findings. By ensuring that only effective campaigns are running, growth marketers enable maximum revenue growth and make intentional, strategic use of their budget.
3. Data is a Growth Marketer’s Best Friend
Like any good detective or mobile number database bloodhound, growth marketers are constantly tracking. Every step of the way, they’re focused on data, numbers, and analytics. While many marketers value a good dashboard or graph, growth marketers actively prioritize data. They track what’s working and what isn’t in their ads, websites, automation efforts, and more on a daily basis and are very agile in making changes to their efforts based on what they’re seeing.
By focusing so heavily on numbers, growth marketers can tell when revenue growth isn’t up to par or when a budget isn’t being used to its full potential and then adjust accordingly and expediently. Essentially, growth marketers optimize every dollar to generate many more.
4. ROI is King
The last hallmark of growth marketing goes hand-in-hand with the emphasis on metrics. Growth marketing always focuses on return on investment (ROI) and showcasing marketing’s direct contribution to revenue.
For more insight on how growth marketers contribute to revenue and obtain a high ROI, check out the blog post How Marketers Can Show Their Contribution to Revenue.
What is Growth Marketing? The Conclusion
Growth marketing is a unique approach to an age-old industry. Above all else, growth marketing stands out by ensuring that all those eyeballs, impressions, clicks, and other lead indicator marketing activities are transferred into bottom line impact and measurable growth.
Want to Know More?
Looking for a full-stack growth marketing and demand generation agency that’s always focused on revenue? Get in touch with our best-in-class B2B marketing agency today!
3. Data is a Growth Marketer’s Best Friend
Like any good detective or mobile number database bloodhound, growth marketers are constantly tracking. Every step of the way, they’re focused on data, numbers, and analytics. While many marketers value a good dashboard or graph, growth marketers actively prioritize data. They track what’s working and what isn’t in their ads, websites, automation efforts, and more on a daily basis and are very agile in making changes to their efforts based on what they’re seeing.
By focusing so heavily on numbers, growth marketers can tell when revenue growth isn’t up to par or when a budget isn’t being used to its full potential and then adjust accordingly and expediently. Essentially, growth marketers optimize every dollar to generate many more.
4. ROI is King
The last hallmark of growth marketing goes hand-in-hand with the emphasis on metrics. Growth marketing always focuses on return on investment (ROI) and showcasing marketing’s direct contribution to revenue.
For more insight on how growth marketers contribute to revenue and obtain a high ROI, check out the blog post How Marketers Can Show Their Contribution to Revenue.
What is Growth Marketing? The Conclusion
Growth marketing is a unique approach to an age-old industry. Above all else, growth marketing stands out by ensuring that all those eyeballs, impressions, clicks, and other lead indicator marketing activities are transferred into bottom line impact and measurable growth.
Want to Know More?
Looking for a full-stack growth marketing and demand generation agency that’s always focused on revenue? Get in touch with our best-in-class B2B marketing agency today!