The Promotional Legacy of Game of Thrones
Posted: Wed Dec 18, 2024 5:03 am
Another Super Bowl offering, Oreo pushed the envelope by reimagining the show’s legendary title sequence - made from Oreos cookies. This visually striking masterpiece received canada whatsapp number list universal acclaim, with its accompanying hashtag #GameofCookies earning notable levels of interaction on the lead up to the first episode of the final season.
Mountain Dew
In addition to this creative celebrity endorsed video, Mountain Dew commemorated the show by giving away blank limited edition cans that feature GoT character names when they’re warm. These cans weren’t available in-store and fans had to enter a contest or if they lived in LA or New York City, perform a task and enter an “ancient” password to get their hands on one.
A savvy viral omni-channel marketing hybrid, the campaign created an enormous level of buzz during the weeks leading up to the launch of season eight.
Quest for the Throne Scavenger Hunt
In a brilliantly immersive marketing push, HBO launched a fan-led scavenger hunt, giving fans the opportunity to cross the fourth wall and search for six replica Iron Thrones, situated in six destinations around the world.
By visiting GoT’s official website, it’s possible to view 360 degree videos of each Iron Throne, offering striking visual clues as to their whereabouts.
By creating the hashtag #FortheThrone and dripping content across various social media platforms, HBO has generated an incredible buzz across the globe as fans unite, both physically and digitally, to hunt for these most revered of inanimate objects.
Not only has this savvy campaign given fans an extra layer of depth to their season eight viewing experience but the user-generated content produced since its launch has served as another excellent commemorative outlet for Game of Thrones.
American Red Cross
The Promotional Legacy of Game of Thrones
A marketing initiative that demonstrates the gargantuan promotional power of Game of Thrones, Bleed For the Throne is nothing short of epic.
An experiential campaign set up by the organizers of Austin, Texas’ iconic South By Southwest (SXSW) festival, GoT fans were invited to enter an immersive set that allowed them to relive legendary moments when the show’s characters literally bled for the throne.
Mountain Dew
In addition to this creative celebrity endorsed video, Mountain Dew commemorated the show by giving away blank limited edition cans that feature GoT character names when they’re warm. These cans weren’t available in-store and fans had to enter a contest or if they lived in LA or New York City, perform a task and enter an “ancient” password to get their hands on one.
A savvy viral omni-channel marketing hybrid, the campaign created an enormous level of buzz during the weeks leading up to the launch of season eight.
Quest for the Throne Scavenger Hunt
In a brilliantly immersive marketing push, HBO launched a fan-led scavenger hunt, giving fans the opportunity to cross the fourth wall and search for six replica Iron Thrones, situated in six destinations around the world.
By visiting GoT’s official website, it’s possible to view 360 degree videos of each Iron Throne, offering striking visual clues as to their whereabouts.
By creating the hashtag #FortheThrone and dripping content across various social media platforms, HBO has generated an incredible buzz across the globe as fans unite, both physically and digitally, to hunt for these most revered of inanimate objects.
Not only has this savvy campaign given fans an extra layer of depth to their season eight viewing experience but the user-generated content produced since its launch has served as another excellent commemorative outlet for Game of Thrones.
American Red Cross
The Promotional Legacy of Game of Thrones
A marketing initiative that demonstrates the gargantuan promotional power of Game of Thrones, Bleed For the Throne is nothing short of epic.
An experiential campaign set up by the organizers of Austin, Texas’ iconic South By Southwest (SXSW) festival, GoT fans were invited to enter an immersive set that allowed them to relive legendary moments when the show’s characters literally bled for the throne.