Stay with us and see which brands are having success on the web even when working with products or services prohibited by Google Ads.
No matter where a company is located, if it is not present in the web environment, it simply loses business opportunities.
When we think about web presence, we almost automatically kazakhstan email list 235128 contact leads think of Google. This technology giant offers endless options to reach potential customers, including the Google Ads resource.
Complete guide to Google Ads banner
Google Ads allow companies of different sizes and sectors to promote their products or services on the search engine. But be careful! For the ad to be broadcast, it is essential that the topic discussed does not belong to the company's list of prohibited topics .
Do you know which content is banned by Ads? Here you will find up-to-date information on the subject and thus avoid surprises.
What does Google prohibit on the Internet?
The idea that the Internet is a lawless land ends when you learn about Google's restrictive policy.
While on the one hand marketers can breathe easier knowing that they can spread their brand on the web, on the other hand they are constantly looking for ways to optimize the experience with Google AdSense. This search becomes even more expressive when it comes to, in some way, companies that work with prohibited content in Ads.
Can you include ads in any way without Google blocking or classifying clicks and impressions as invalid? The truth is that it has very strict rules, but there are special situations in each case of prohibited content.
Generally speaking, Google denies the inclusion of ads on pages or websites that it considers controversial, divisive, or dangerous . This is because it aims to protect people from uncomfortable situations or those that generate any kind of discomfort, and even seeks to suppress pages that encourage discrimination (person or group), violence, harassment, and bullying.
Another key point is that the largest search engine worldwide wants its users to have an incredible experience when clicking on an ad, for this reason, it requires that the destination page has certain characteristics, including: being useful, functional, intuitive (easy to use) and the content must be accessible .
Now that you know the main reasons why Google prohibits the inclusion of ads on certain pages or sites, learn more about the prohibited content policies.
