"10 Commandments of a Millionaire".
That is, he is not a millionaire yet, but he wants to be.
8) Revealing a secret . People love secrets. They excite the imagination and give hope of receiving some particularly useful and inaccessible to others information. Therefore, many catchy headlines are a "ripping off of the veil", real or imaginary.
"Confessions of a lawyer whose license was revoked."
9) Promise of simplicity, ease, accessibility. We all like to achieve a goal with minimal time, effort and money. Therefore, if you promise your target audience a simple way to achieve the goal, this will arouse interest.
Sometimes the simple path to customer happiness can be obvious from the context. For example, the wording “From vacation in Moscow with a young face!” on our landing page for a plastic surgery clinic does not directly promise ease of receiving the service, but it implies it.
The main thing here is not to overdo it, not to announce fabulous deadlines like mastering French in 3 evenings. Otherwise, the user will take your offer for a phenomenon that is colloquially referred to as a "scam".
10) "Salt on the wound." Just more harshly define the problem that worries the user in the title and hint at its solution.
"Forget about hair loss at last!"
11) Reference to personal experience. People become interested whatsapp numbers usa when someone shares a personal experience or story that is useful to them. Catchy headlines in the first person often sound more lifelike.
Compare for yourself how these two titles sound:
"How to Create a Profitable Advertising Agency in 3 Months" and "How I Created a Profitable Advertising Agency in 3 Months".
12) Quote. Put a bright quote in the title. This could be a customer's review of your product, the opinion of a famous person, the words of your company's CEO. The main thing is that this quote is truly bright, expressing the key idea.
Example: Pavel Durov: “I can name 5 reasons why X is the most reliable hosting in Russia.”
13) Paradox. A play on words amuses the reader. That is why paradoxes are often used in headlines.
Example: "How does black resin whiten teeth?"
The above mentioned techniques are good because they are immortal. They worked, work and will work due to the fact that they are based on the properties of the human psyche - the need to belong to a community, gestalt, etc.
5 principles of heading design
