General principles of a good title
First of all:
1. It expresses the benefit that the user will receive from reading whatsapp numbers database the material. Benefit means gaining useful knowledge, warning about danger, or simply having fun.
Example: “How to evaluate a logo: 7 most important criteria.”
It is clear to the user that the useful effect of this article is that he will learn to correctly evaluate the quality of a logo.
2. It is truthful. It expresses the key idea of the material or is organically connected to it. Deception is unacceptable.
Example: If your title promises a checklist, but the article is a set of lengthy philosophical discussions, the user will be disappointed.
3. It corresponds to the image of the brand on behalf of which the text is published.
Example: If you represent a luxury brand, it would be reckless to get too carried away with clickbait and other "yellow press".
So, on the landing page for the closed business club Kelia, we used extremely specific headlines, without any questionable tricks.
4. It corresponds to the type of the platform. At the same time, if you actively promote your material on social networks and external platforms, it is difficult to do without a catchy title, due to the intense competition of publications for the reader's attention.
Example: the most popular articles on vc.ru are usually accompanied by catchy headlines.
Below we will look at dozens of techniques for creating catchy headlines. However, it is important to remember: no tricks will save a headline that does not meet the above requirements.
