We have been developing websites for 6 years. During this time, accepting new projects, we have seen the same fatal error in website building many times. It deprives the website owner of the opportunity to earn money. Below we will tell you what this fatal mistake is and how to avoid it.
"Laying the Foundation" of a Successful Commercial Website.
Imagine that you are building a palace. Your workers have erected the walls, decorated the facade with stucco, and the windows with expensive stained glass. And suddenly you find out that the foundation of the palace has sunk. A terrible situation, isn't it? Alas, many website owners find themselves in a similar trap!
Here's how it happens. First, you make a website yourself or order it inexpensively from a freelancer or studio. Sometimes, a template downloaded from the Internet is used for this. The website is made quickly and easily. Soon you become the owner of a beautiful multi-page web resource.
Now you want to receive calls and applications from customers who will see your site in Yandex and Google. To do this, you order SEO promotion and (or) contextual advertising. And suddenly, it turns out that to get into the coveted TOP, you need to rework the entire site, practically from scratch. Why?
There is no well-organized website structure and relevant pages to which contextual advertising can be directed. Technical requirements of search engines were not taken into account at the website development stage.
If you do not want to get into such a situation, take care of laying the "foundation" of the site - semantic design. This means that the structure of your site, the names of sections, the content of articles should initially whatsapp number usa answer the questions that concern search engine users.
How it's done
taking into account semantics and the generated demand for services.
Let's imagine that we are faced with the task of creating a website for selling suitcases.
We go to wordstat, collect semantics - keywords by which the target audience searches for suitcases. Since "suitcases" is a high-frequency request, we will also receive many "garbage" requests, even having entered the minus words that we already know. However, in this way, we will not miss a single phrase that may be relevant to the product. And we will completely clean out the "garbage" later.
Next, after collecting the largest possible semantic core for a high-frequency request, after cleaning out the “garbage”, we divide the keys into “clusters” - groups of requests united by one topic.
We will further create sections on the site for these groups of queries. Based on them, we will determine the most successful names for categories and filters in the catalog. For example, "children's suitcases".
To answer specific queries, we will develop relevant pages. For example, a page corresponding to the phrase "buy a gray suitcase".
Information queries like "how to choose a suitcase" give us ideas for a blog. If we write a series of high-quality thematic articles that answer such queries, perhaps the site will rise in search results for them. In turn, the articles will mention the company's products and services.
