SparkToro is an audience research platform that helps you discover what your target audience searches for (keywords), reads, watches, listens to, and follows. For example, a pr iranian whatsapp oject management brand might request a report based on a competitor’s website audience to help them get a better understanding of who they should be targeting.
While you can apply this audience intel broadly across marketing, it's especially valuable for marketing messaging and content planning, helping you create content that resonates with your audience.
Best marketing tools for small business_Sparktoro for audience research
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Core features:
Deep audience insights
Media contact information for PR, partnerships, and ads
Best for: Small businesses that want to understand their target audience better and create content that actually interests them
Pricing: Free for basic searches, paid plans start at $38/month
9. Riverside
Riverside is a podcast and video editing platform that can help extend your content marketing strategy to more than just written content. Riverside can be used to create and edit a number of types of multimedia content, from podcasts and social media videos to webinars and interviews.
Best marketing tools for small business_Riverside for recording interviews and podcasts
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Core features:
Separate audio and video recording tracks for easy editing
Text-based editing (use the transcript to edit the video)
Livestreaming
Best for: Brands that want to explore podcasting or add video-based thought leadership to their content marketing strategy
