LMS pain points
LMS buyers lack the time or facilities to mexico reverse phone lookup measure and track learners’ progress, which often means they struggle to properly understand and improve their performance as educators.
EdTech pain points
EdTech buyers are primarily concerned with engagement and capacity. They need to help more students get a better education - and they understand that technology is increasingly central to that equation.
2. Secondary Buyer Influencers
No B2B buyer is an island, and marketers must be aware of the complex dynamics that influence buyers’ decisions. Their primary pain points and goals are deeply influenced by the behavior and needs of others:
eLearning buyer influences
Most customers simply don’t have time to test and compare every eLearning platform in a given field. Instead, they are often driven by their perception of the popularity of a given platform and the size of the community it has built.
The language learning app Duolingo increased its user-based by 47.3% in 20222, not just through aggressive advertising but based on network effects - as established users recruited and encouraged new users.
LMS buyer influences
While LMS buyers typically want to improve students’ experience and performance, they also have a secondary audience: the people who fund their purchases. Many LMS buyers are heavily influenced by a desire to prove the efficacy of their teaching to senior management and have hard metrics to back-up their claims.
